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Product launch

Product launch . Autodesk Certified User. Who is Autodesk?. Autodesk, a world leader in 3D design, engineering, and entertainment software, delivers the broadest product portfolio to empower customers to digitally design, visualize, and simulate their ideas. A Better Design

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Product launch

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  1. Product launch Autodesk Certified User

  2. Who is Autodesk? Autodesk, aworld leader in 3D design, engineering, and entertainment software, delivers the broadest product portfolio to empower customers to digitally design, visualize, and simulate their ideas. A Better Design • http://www.youtube.com/watch?v=chPpeSE1_MI Autodesk IDEA Studio • http://www.youtube.com/user/Autodesk?blend=1&ob=5#p/u/0/oWKvXE6nX7Q

  3. Program Overview Official program name: Autodesk Certified User (ACU) • www.certiport.com/autodesk • http://www.youtube.com/watch?v=3JzLKLOCIG4 • Certification titles: • AutoCAD Certified User • Autodesk Inventor Certified User • The new Autodesk Certified User certification will: • Replace the current exam on the CTE/Workforce list • Focus on Autodesk product skills through performance-based testing • Certifies entry level skills in AutoCAD and Autodesk Inventor • Incorporate into existing architecture, engineering and design courses

  4. Exam Structure • Exam structure • Performance-based – 50% • Multiple choice – 50% • 45 minutes • Proctoring • Administered via Certiport’s online testing engine • In-classroom • Certiport proctor agreement required • Electronic Certificates • Electronic credential sharing • Hard copy available • Available in English Only • Practice Test available for both exams

  5. Certificate samples

  6. Product Launch Marketing assets • Update collateral and datasheets • Update Certiport website (www.certiport.com/autodesk) • New Autodesk website on May 19th • Video overview • PR Announcements • Video news release and press release • Social media activities • Sales tools: Training, presentations, messaging • Collect testimonials from beta customers • Promotions with key associations Autodesk Education Community • Co-marketing activities with Autodesk • Key announcement at ISTE

  7. Launch Schedule

  8. Academic Campaign • Email Campaign Offer • “Introductory offer”, ACU practice tests included for FREE with all vouchers and classroom licenses • Expires June 30, 2011 • Drive leads for the sales team and create awareness • Target Academic Certiport Testing Centers and A-VAR’s

  9. Sample www.certiport.com/autodesk

  10. Certification Resources • Teacher and Student Resources • Autodesk Exam Skills - List of the exam objectives available and reference videos available at http://autodesk.com/certifieduserskills • Autodesk Digital Study Packets - Instructional videos aligned to the exam skills, available online at http://autodesk.com/certifieduserskills • Autodesk Digital STEAM Workshop - Project-based curriculum (available in May) at http://autodesk.com/digitalsteam • Free Autodesk software for students http://students.autodesk.com • Autodesk Education Community • http://students.autodesk.com • ACU Practice Tests • AutoCAD Certified User • Autodesk Inventor Certified User • Online and Print Courseware Available Today • 4D Technologies – Full online training in LMS • Wiley/Sybex – Print books

  11. What does it mean to be Autodesk certified? “Becoming an Autodesk Certified User (ACU) can effectively employ industry design and engineering principles using Autodesk software to supplement their resume for an entry level position, ACU certification provides marketable skills that speak to employers.” • Autodesk Certification • http://www.youtube.com/watch?v=LSQAxTVrtE4

  12. Autodesk certification pathway

  13. Program contacts • Edson Barton, Account Manager • ebarton@certiport.com • Joe Catlett, Program Operations Manager • jcatlett@certiport.com • Denece Mikolash, Director of Program Marketing • dmikolash@certiport.com • Mart Withers, Marketing Manager • mwithers@certiport.com

  14. Appendix • Autodesk Inventor • http://www.youtube.com/watch?v=7srMusjr-mg&feature=pyv&ad=5171380822&kw=AutoCAD • Autodesk IDEA Studio • http://www.youtube.com/user/Autodesk?blend=1&ob=5#p/u/0/oWKvXE6nX7Q • Better Design • http://www.youtube.com/watch?v=chPpeSE1_MI • Autodesk Education • http://www.youtube.com/watch?v=ZRDFMVMvDJg

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