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think3 CORPORATE OVERVIEW

think3 CORPORATE OVERVIEW. by Cinzia Iacono Funded Research Assistant. Blue-Chip Investors. 7 Pillars for Success. Leadership Investors Market Opportunity Vision Execution Products Customers. Market Opportunity. MCAD/PDM = $ 9 B (source Daratech 2002) Only 15% of MCAD is done in 3D

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think3 CORPORATE OVERVIEW

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  1. think3 CORPORATE OVERVIEW by Cinzia Iacono Funded Research Assistant

  2. Blue-Chip Investors

  3. 7 Pillars for Success • Leadership • Investors • Market Opportunity • Vision • Execution • Products • Customers

  4. Market Opportunity • MCAD/PDM = $ 9 B (source Daratech 2002) • Only 15% of MCAD is done in 3D • Cause: lack of clear vision from MCAD vendors to provide a clear cost-effective transition from 2D • Major players running away from core competency • Parametric Technology (Moving focus to enterprise PDM) • Autodesk (Loosing focus altogether)

  5. Vision • 3D Design for Everyone Everywhere • Earn customer’s business every day • Annual Subscription Fee (ASF) • Innovation everywhere: products/solutions, customer interactions/service • Remove barriers to adoption • Ease-of-use, fastest learning curve in the industry • Integration of 2D & 3D

  6. Execution • Validated vision – attracted blue-chip customers and investors • Very clear, convincing ROI – a must have (not nice to have) for customers • Award winning products and support program • Proven subscription business model • 5000 customers • Profitable • 62% growth Q1FY02 compared to Q1FY01

  7. 5,000 Customers including…

  8. Products • Integrated mechanical design and product data management solutions: • THINKDESIGN 8.0 • THINKTEAM 8.0

  9. Multimedia CAD user interfaces: experiences andchallenges Usability Engineer

  10. Introduction Dreams of the (CAD) users: • Powerful • Easy to use • Easy to learn MCAD applications are difficult to learn user interfaces.

  11. MCAD Applications Typically MCAD applications are significantly more complex than most business/office applications: • Represent the real world with its complexity • Designed for specialists • Large and complex menu structure  Complex user interface

  12. CAD UI Evolution 1963: Ivan Sutherland presents a thesis on "Sketchpad" which allows interactive graphics (70’s): Function call like: draw line p0(0,0) p1(1,0) (first half 80’s): Menu bar + numerical input (2D system) (end 80’s): Menu bar + graphic input (first half 90’s): Button icons and dialog boxes (3D system)

  13. User Reaction • Many users still work by typing the function name!! • Big opposition to graphical interfaces, because • Exact name of the command is in their mind • Search for menu item or button wastes time • Speech could be the answer: say what you are thinking!

  14. Voice = Speed Voice = Speed, Space Voice = Speed, Space, Focus • Speed • Parallel inputs • Command in mind • Space • More space for the graphic • Focus • On the graphical area • To create the object

  15. After Two Years... ...only a little number of users still use the Speech: less than 5% • They don’t believe on this technology • They can’t use a natural language • They work into open-space offices • They want more languages

  16. New Possible Frontier Tablet PC (presented by MS in Las Vegas on Nov, 2000)

  17. Sketch Recognition 4^ step: the system build the sweep 1^ step: draw free-handed 3^ step: draw for a feature 2^ step: the system recognize and build the shape

  18. Our Contribution In order not to lose our advantage in technology innovations, we must always maintain the attention of the sector. The partecipation to this network offers therefore the possibility for us to contribute with our experience to the group and, at the same time, we can learn more about aspects not immediate for us, give us the possibility to study the problem also from others points of view.

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