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MONTHLY REPORT August, 2010

MONTHLY REPORT August, 2010. Planning Division David Liu 27 August . 2010. Market News. 2010/8/17 the new exchange rate officially took effect. The dong/dollar exchange rate is now 18,932 dong per dollar instead of 18,544 dong. 18,932. ↑ 2.1%.

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MONTHLY REPORT August, 2010

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  1. MONTHLY REPORT August, 2010 Planning Division David Liu 27 August . 2010

  2. Market News 2010/8/17 the new exchange rate officially took effect. The dong/dollar exchange rate is now 18,932 dong per dollar instead of 18,544 dong. 18,932 ↑2.1% • We will trace exchange and interest rate continuously to adjust our pricing strategy immediately.

  3. Market News The statistics of MOF show that, in the first six month of 2010, the structures of life products have been changed significantly. • In Vietnam market, the trend of product change fastly, we should know clearly what product could satisfy our customers.

  4. Project this Month • Analysis of 2010H1 Market situation • Analysis of persistency • Planning project next month

  5. Analysis of 2010H1 Market situation NB Premium • Our market share of new business premium is rank 8.

  6. Analysis of 2010H1 Market situation Number of Agent • Now Cathay’s numbers of agent is rank 8. Compare with 2009H1, the growth rate is 52.8%.

  7. Analysis of 2010H1 Market situation Productivity index • Cathay’s premium per policy is better than average of market, but index of productivity is less than others.

  8. Analysis of 2010H1 Market situation • Cathay’s NB premium of 「Whole+Term」 about equal Korea life’s NB premium of 「UL」 • The main reason that our NB premium is less than Korea lifes’ is because of endowment. • NB policy and premium per policyis both less.

  9. Analysis of 2010H1 Market situation Performance Improvement Quantity↑ Continuously recruit lot IA: IA equal customer Quality↑ Offer sales skill to imporve premium per policy Keep tracing active rate & attain-quota rate Product Strategy Focus differentiation product: whole life launch Universal life insurance

  10. Project this Month • Analysis of 2010H1 Market situation • Analysis of persistency • Planning project next month

  11. Analysis of Persistency Why Persistency is very important ? To company: • Because of insurance business characteristic, first year expense is more than first year premium income of a new business policy ◆If there is no renewal premium income, then insurance company will lose money when they sell a new business policy The persistency is related to profit and loss of insurance company directly

  12. To Individual: (1)Commision (2)Promotion and Assessment Accumulated persistency of 13th month must be 75%(70%)↑ Analysis of Persistency Renewal Commission 27.5%

  13. Analysis of Persistency Persistency of 13th month We have about 40% policies will be lapsed after 13 month from effective date

  14. Analysis of Persistency 59.5% 53.7% We have better performance of persistency from December 2009 to April 2010.

  15. Analysis of Persistency 29.1% 20.9% 60.8% 18.3% 58.4% 12.5% • Suspension rate of HCMC is higher. • Surrender and Suspension rate of HN is closed.

  16. Analysis of Persistency ◆Suspension: 1. Know the reason why customer let his policy be suspended 2. Persuade customer to reinstate ◆Surrender: 1. Demand analysis of customer 2. Surrender is double lose situation • In the future, promotion、assessment and incentives will connected with persistency

  17. Project this Month • Analysis of 2010H1 Market situation • Analysis of persistency • Planning project next month

  18. Planning Project Next Month • New Product • Hai Phong Branch set up • Review Agent System • 2011 Annual Target • 2011 New Branch Assessment

  19. Thank you!! Planning Division David Liu

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