Age of great change iamai june 2013 mumbai
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AGE OF GREAT CHANGE IAMAI JUNE 2013 MUMBAI. Guest Digital Customer Revenue Properties. WEALTH AND TECHNOLOGY ACCELERATING. GLOBAL MIDDLE CLASS GROWTH. 5 BILLION. 2 BILLION. 1 BILLION. 1890. 1990. 2010. 2030. 41%. 83%. NORTH AMERICA. 161%. EUROPE. 206%.

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AGE OF GREAT CHANGE IAMAI JUNE 2013 MUMBAI

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AGEOFGREATCHANGEIAMAI JUNE 2013 MUMBAI


Guest

Digital

Customer

Revenue

Properties


WEALTH

AND

TECHNOLOGY

ACCELERATING


GLOBAL

MIDDLE

CLASS

GROWTH

5

BILLION

2

BILLION

1

BILLION

1890

1990

2010

2030


41%

83%

NORTH AMERICA

161%

EUROPE

206%

MIDDLE EAST

78%

ASIA PACIFIC

195%

AFRICA

LATIN AMERICA

2010 - 2030 AIRLINE FLEET GROWTH

~1,000 New Incremental Planes


“This

Revolution

Will Be

Tweeted”


MOBILE USAGE

IS HIGH ACROSS

THE GLOBE

130%

97%

90%

61%

  • People look at their

  • mobile device every

  • 6.5 minutes, on average

  • 6 billion phones globally

  • 25% travel searches

  • on mobile devices

France

U.K.

U.S.

CHINA

61%

INDIA

104%

BRAZIL

% OF CELL PHONE SUBSCRIPTION BY POPULATION


DIGITAL AT STARWOOD

CREATING LOYALTY AND ENGAGEMENT

  • Launched SPG Social web site & Facebook app

  • Brand pages on Instagram and Pinterest

  • Extreme Focus on reputation and social engagement


DIGITAL AT STARWOOD


DIGITAL AT STARWOOD

BUILDING A CROSS PLATFORM PRESENCE-MOBILE

  • Launched SPG Apps in English (iPhone & Android) and Chinese (iPhone)

  • Re-launched Mobile Web for all brands

  • Created text messaging platform


DIGITAL AT STARWOOD

RICHER CONTENT AND TECHNOLOGICAL ENHANCEMENTS

  • Videos onsite thereby enhancing Starwood's proposition of “Lifestyle brands

  • Leverage UGC –Rating and reviews

  • Improved our User Interface with improved load times and rich content being the central focus.


Thank you!


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