Age of great change iamai june 2013 mumbai
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AGE OF GREAT CHANGE IAMAI JUNE 2013 MUMBAI. Guest Digital Customer Revenue Properties. WEALTH AND TECHNOLOGY ACCELERATING. GLOBAL MIDDLE CLASS GROWTH. 5 BILLION. 2 BILLION. 1 BILLION. 1890. 1990. 2010. 2030. 41%. 83%. NORTH AMERICA. 161%. EUROPE. 206%.

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AGE OF GREAT CHANGE IAMAI JUNE 2013 MUMBAI

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Age of great change iamai june 2013 mumbai

AGEOFGREATCHANGEIAMAI JUNE 2013 MUMBAI


Age of great change iamai june 2013 mumbai

Guest

Digital

Customer

Revenue

Properties


Age of great change iamai june 2013 mumbai

WEALTH

AND

TECHNOLOGY

ACCELERATING


Age of great change iamai june 2013 mumbai

GLOBAL

MIDDLE

CLASS

GROWTH

5

BILLION

2

BILLION

1

BILLION

1890

1990

2010

2030


Age of great change iamai june 2013 mumbai

41%

83%

NORTH AMERICA

161%

EUROPE

206%

MIDDLE EAST

78%

ASIA PACIFIC

195%

AFRICA

LATIN AMERICA

2010 - 2030 AIRLINE FLEET GROWTH

~1,000 New Incremental Planes


Age of great change iamai june 2013 mumbai

“This

Revolution

Will Be

Tweeted”


Age of great change iamai june 2013 mumbai

MOBILE USAGE

IS HIGH ACROSS

THE GLOBE

130%

97%

90%

61%

  • People look at their

  • mobile device every

  • 6.5 minutes, on average

  • 6 billion phones globally

  • 25% travel searches

  • on mobile devices

France

U.K.

U.S.

CHINA

61%

INDIA

104%

BRAZIL

% OF CELL PHONE SUBSCRIPTION BY POPULATION


Digital at starwood

DIGITAL AT STARWOOD

CREATING LOYALTY AND ENGAGEMENT

  • Launched SPG Social web site & Facebook app

  • Brand pages on Instagram and Pinterest

  • Extreme Focus on reputation and social engagement


Age of great change iamai june 2013 mumbai

DIGITAL AT STARWOOD


Digital at starwood1

DIGITAL AT STARWOOD

BUILDING A CROSS PLATFORM PRESENCE-MOBILE

  • Launched SPG Apps in English (iPhone & Android) and Chinese (iPhone)

  • Re-launched Mobile Web for all brands

  • Created text messaging platform


Digital at starwood2

DIGITAL AT STARWOOD

RICHER CONTENT AND TECHNOLOGICAL ENHANCEMENTS

  • Videos onsite thereby enhancing Starwood's proposition of “Lifestyle brands

  • Leverage UGC –Rating and reviews

  • Improved our User Interface with improved load times and rich content being the central focus.


Thank you

Thank you!


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