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Samsung SecuThru TM Lite 1.0 Sales Guide

Secure your invaluable intellectual properties. Samsung SecuThru TM Lite 1.0 Sales Guide. B2B Biz Group / B2B Offering Planning Samsung IT Solutions Business April, 2011. Document Ver: 1.2.2. Market Analysis Customer Requirement Product Concept & Key Features Segmentation Positioning

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Samsung SecuThru TM Lite 1.0 Sales Guide

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  1. Secure your invaluable intellectual properties... Samsung SecuThruTM Lite 1.0 Sales Guide B2B Biz Group / B2B Offering Planning Samsung IT Solutions Business April, 2011 Document Ver: 1.2.2

  2. Market Analysis • Customer Requirement • Product Concept & Key Features • Segmentation • Positioning • User Scenario & Supported Models • Requirements • Model code & Target Price • Technical Support • Roadmap • Launching Plan • Solution Sales Process • Appendix Contents 2

  3. High Security Mgmt : End-User : Channel Partners Software Policy Mgmt Planned Investment IPC Config. Mgmt Inventory Mgmt Low Solution Interest High Low Market Analysis Despite the decrease in IT spending, Security is the least likely area to face cuts in response to the current economic crisis [ Increased Needs of End-user & Channel for Security ] [ Global IT / Security Spending Growth Trend ] (Rate. %.) Security Spending 10.9% 10.8% 10.3% 13.2% 9.8% IT Spending 5.7% 5.5% 3.6% 2.9% 2008 2009(e) 2010(e) 2011(e) 2012(e) -1.8% • Security spending has higher growth rate than IT spending and the big gap exists between them • Although spending on both IT and security is increasing, It is anticipated that growth rate of security spending will exceed that of IT spending by 5.1% • Based on end-user and channel partner survey on IT Investment Priority and Planned Investments, security was ranked as the highest investment priority • IDC, Worldwide Security Products 2008-2012 Forecast : Post crisis, Dec. 2008 • IDC, Worldwide IT Spending 2009–2013 Forecast: The Worldwide Black Book, Jun.2009 3

  4. Market Analysis Key Solution driver of Hardware • 21% to 37% of companies spent more on hardcopy hardware when they acquired document solutions and security solution, and fewer spent less in the past 12 months. The highest percents belong to • Document accounting (37% of companies spent more on hardcopy hardware) • Security/authentication (36%), • Document capture/scanning/routing (35%), and • Device management/remote diagnostics (32%) <Document Solutions Impact On HC Hardware Spending – By Overall Solutions Spend> <Document Solutions Impact On HC Hardware Spending – By Company Size> 4

  5. Market Analysis Do you have, or plan to have any of the following solutions/services in the next 12 months: (Document security solutions including controlled user access & user IDs) • On average 79% of respondents have security solutions in place • Central Govt, & Retail have the highest levels of security • Local Govt. & Business Services are lowest Base = 920 IDC Vertical Market Strategy, 2011

  6. SecuThruTM Lite: Requirements • User should be authenticated using proximity card, HID-type card or Mifare type etc. • User should be authorized or each MFP function (such as copy, scan, fax). Unauthorized MFP function button should be hidden for disabled. • User should be able to see the list of his/her stored print jobs from Panel UI. • User should be able to print or delete his/her selected print jobs from Panel UI. • User should be able to see and delete his/her stored print jobs from web UI. • Admin should be able to track all users’ jobs from web UI. • Admin should be able to configure a retention period for stored jobs. 6

  7. SecuThruTMLite Concept & Key Feature • A XOA based embedded application solution which provides security features for protecting intellectual asset and enabling convenient authentication. • Provides convenient authentication via user-friendly proximity card, secure pull-type printing by using MFP HDD as job storage, and other security features Product Concept Simple and affordable printing security functionality Sales Point Contactless Card (HID, Mifare etc) support and secure printing Secures your invaluable information against unauthorized access. Main Features • Card Authentication • - Card self-registration, Two-factor authentication (User Passcode) • - Local (Device) authentication, network (LDAP, SyncThruTM) authentication • * Proximity card and card reader are not included. • Secure Release Printing • - Job list display for authenticated user, Job release for selected item with printing options • - User RUI to view personal job list and to delete personal job • - Admin RUI to set SRP (Secure Release Printing) mode and retention period • Job Accounting • - Job log history and individual usage report (through SyncThruTM Admin integration) 7

  8. Segmentation Primary Target : SMB Workgroup Secondary Target : Gov./ Edu./ Health / Finance • Security is required in Public Service market, enforced by legislation  Increased sales with security-enhanced product and high potential of expansion to other industries • Financial industry highly invests in security for protection of sensitive information such as customer information, which are overseen by federal supervisory agencies • SMB customers also need similar level of security to that of large enterprises, so significant security investment is required. They also show relatively low dependency on vendor direct sales. • Cost is the major concern when purchasing security products. Primary Target (SMB) Large Enterprise Small & Med Size Business Company Size SOHO Secondary Target (4 major verticals) Gov. Edu. Health Finance Mfg. Retail Comm. Public Service Sector Vertical Market 8

  9. Positioning Embedded in MFP Server-Based High Fasoo E-DRM $5,000~$50,000 Pharos Blueprint Enterprise SecuThruTM Pro (‘12) (TBD) $1,000 BITs ￡150 OCM FollowMe $1,000 Price Ricoh Enhanced Locked Print-NX €299 Jetmobile Secure Express €299 Canon Security Kit $550 Genius Bytes €200 SecuThruTM Lite 1.0 (’11.2) Per device * Server-required $250 Low Low High Complexity & Functionality 9

  10. Supported Models

  11. Secure Release Printing Process Once the user has logged into the local device using their PIN or proximity card, they gain access to their personal job list. From here they can release jobs for print, store jobs for future printing and delete jobs. How long the print job is stored is determined by the admin-defined retention period. Using the Admin Remote User Interface (RUI), administrators are able to control how individuals’ documents are printed, as well as specify how long jobs can be retained for before being deleted.

  12. Secure Release Workflow 4 LDAP Select printing job and click “Print” Optional 5 • Account ID • User Name • E-mail Address 등 SyncThruTM Admin 3 Card authentication 5 Optional Print Job Job Logging HDD 1 • Usage Information by user or group • Quota Management by device • (C/M, Scanning, Fax quota control) Job transmission to HDD 2 12

  13. Requirements • Device, Driver, and Firmware Requirements • Card Requirements • Card Type: Proximity Card (e.g. HID Prox) / HID iCLASS / Mifare • [ISO14443 A/B, 15693 compliant Card] • - Card Reader Interface: USB HID Interface * Card Reader & Contactless Card is not included. • Operating System Requirements WindowsXP Professional / Windows Server 2003 / Windows Server 2008 Windows Vista / Windows 7 13

  14. Model Code & Target Price • SecuThruTM Lite 1.0 Price - 1st target subsidiaries (14 Countries) 1EUR=1.23USD, 1$=￦1,217 • Plant list that model code transfer is completed P121, SEUK, SEI, SEG, SEF, TSE, SSA, SGE, SEM, SEDA, SECH, SECA, SEBN, SEAU, SEA, SAPL, SAMCOL, SELA-M • Additional Subsidiaries will be added by Regional BDMs. 14

  15. Technical Support Process RHQ HQ Subsidiary Dealer Tech support process for SecuThruTM Lite 1.0 End Users Hot Line Tech Engineer Solution Engineer ( Tech Engineer ] Solution Engineer SWAT • Samsung subsidiaries should have a technical support system and service engineer who can take care of customer’s technical problems. Level 1 Support Level 2 Support Level 3 Support • Level 1 is the service provided in response to the customer's initial contact identifying an error. • Level 2 is the service provided to reproduce and attempt to isolate the error, or to find that • the service provider cannot reproduce the error. • Level 3 is the service provided to isolate the errorat the component level of the solution. 15

  16. Launching Plan • SecuThruTM Lite 1.0 Launching Schedule - 1st target subsidiaries (14 Countries) - Jun ~ : Coverage extension to 20 countries 16

  17. SecuThruTMLite Sales Step Download SecuThru Installation file (http://pvi.samsung.com/) Get Demo License from regional manger in B2B Service. Demo Does Customer want to use demo License or to purchase? Purchase Customer wants to purchase? Download SecuThru Installation file (http://pvi.samsung.com/) Return Demo License Y Place an Solution order in GERP w/ “SOL-SLV1/SEE” LMS issues License # to pre-designated solution manager in the subs. Then he/she sends it to reseller or customer. LMS (License Mgmt Server) Model Code: SOL-SLV1/SEE ※ SOL-SLV1 (Korea) Activate the solution with the License #. 17

  18. Samsung IT Solutions Business Appendix 18

  19. Screen Shot 19

  20. Thank you Samsung IT Solutions Business

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