1 / 8

Benefits of Using Long Tail Keywords in Paid Search Strategy

Online searches with keyword patterns are changing rapidly. Many searchers are asking questions like: u201dhow to set up a Google Adwords accountu201d or u201dwhat is the best air fryeru201d. Buyers of Google Adwords are chasing the u201cheadu201d keywords and driving up their costs. Data Bid Machine uses machine learning to uncover the long-tail keywords for your website. Our deep learning algorithms will find terms you may not realize are sending you traffic. https://www.databidmachine.com/

databidmachine
Download Presentation

Benefits of Using Long Tail Keywords in Paid Search Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Data Bid Machine Benefits of Using Long Tail Keywords in Paid Search Strategy https://www.databidmachine.com/post/benefits-of-using-long-tail-keywords-in-paid-search-strategy

  2. Online searches with keyword patterns are changing rapidly. Many searchers are asking questions like: ”how to set up a Google Adwords account” or ”what is the best air fryer”. Online Search Behaviors

  3. Benefits of Using Long Tail Keywords in Paid Search Strategy Buyers of Google Adwords are chasing the “head” keywords and driving up their costs. There is a huge opportunity in keywords with natural language patterns as search behaviors evolve. Long-tail keywords are hard to find and optimize without machine learning or deep learning.

  4. Once the campaigns are running, Data Bid Machine will update CPC bids on a daily basis either up or down depending on performance and conversions. AI technology increases and decreases bids to optimize your budget and give you the most performance possible.

  5. Online Search Behaviors Online searches with keyword patterns are changing rapidly. Many searchers are asking questions like: ”how to set up a Google Adwords account” or ”what is the best air fryer”. We are seeing longer form searches (more natural language-based) which is further creating challenges to manage scale. However, there are opportunities to find better patterns, reduce costs, and win more customers with the same dollars.

  6. Long Tail Keywords for SEO and SEM In addition, research shows why long-tail keywords are good for search engine optimization (SEO) as well as search engine marketing (SEM). According to Neil Patel, long-tail terms will help you “generate organic search traffic to your website. They’re the holy grail of SEO.” Long-tail searches account for 70% of all queries. Also, the long-tail keywords actually convert at a higher rate because there is more user intent when a searcher is specific with their words.

  7. What does Data Bid Machine Do? Data Bid Machine uses machine learning to uncover the long-tail keywords for your website. Our deep learning algorithms will find terms you may not realize are sending you traffic. Data Bid Machine creates clusters of ad groups within your Google Ads SEM campaigns to organize the long-tail keywords that will generate more traffic for your PPC ads.

  8. What does Data Bid Machine Do? https://www.facebook.com/databidmachine https://www.instagram.com/databidmachine/ https://www.linkedin.com/company/data-bid-machine/ https://www.youtube.com/channel/UCyvW8LKHwsekIGtBhnVXo2A 1751 Point Pleasant SE Smyrna, GA 30080 contact@databidmachine.com https://www.databidmachine.com/

More Related