1 / 10

Long Tail Keywords - FAQs

All about long-tail keywords.

evansalliance
Download Presentation

Long Tail Keywords - FAQs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FAQ LONG TAIL KEYWORDS

  2. What Are Long-Tail Keywords?

  3. In a nutshell, long-tail keywords In a nutshell, long-tail keywords are keywords that are grouped are keywords that are grouped together to make up a phrase – together to make up a phrase – often in the form of a question often in the form of a question like “How do I fix my leaky like “How do I fix my leaky faucet?” faucet?”

  4. Why Are Long-Tail Keywords Important?

  5. long-tail keywords are search long-tail keywords are search terms that are more specific (and terms that are more specific (and usually longer)than a standard usually longer)than a standard search query. Theytend to have a search query. Theytend to have a higher conversion because the higher conversion because the search intent is more search intent is more straightforward. straightforward.

  6. (e.g. a user searching for (e.g. a user searching for “best running shoes for kids” “best running shoes for kids” is more likelyto buythan is more likelyto buythan someone searching for someone searching for “shoes”). “shoes”).

  7. The Pros of Long- Tail Keywords

  8. Easier To build high-quality Easier To build high-quality content around conversational content around conversational phrases than around a phrases than around a handful of words. handful of words.

  9. How Do I Research Long-Tail Keywords?

  10. autocomplete results on Google autocomplete results on Google Another option is to use the Another option is to use the “People also ask” section on “People also ask” section on Google Google google AdWords has a “Keyword google AdWords has a “Keyword Planner”that can help generate Planner”that can help generate ideas for relevant keywords ideas for relevant keywords THANKS THANKS

More Related