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BootcaMp

BootcaMp. Lead By…. Dr. Mary Jo Ross, CSEP, CPCE. NACE Orlando Board. Ms. Patricia Buchanan NACE President & Catering Manager, Buena Vista Palace Mr. Awny Khashoggi Programs Chair & Owner, Unique Option Ms. Ann Taylor Affiliate Chair & Owner, A Chair Affair. GOOD MORNING BOOTCAMP !.

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BootcaMp

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  1. BootcaMp

  2. Lead By… Dr. Mary Jo Ross, CSEP, CPCE

  3. NACE Orlando Board • Ms. Patricia Buchanan • NACE President & • Catering Manager, Buena Vista Palace • Mr. AwnyKhashoggi • Programs Chair & Owner, Unique Option • Ms. Ann Taylor • Affiliate Chair & Owner, A Chair Affair

  4. GOOD MORNINGBOOTCAMP! Earn Your Whistle!

  5. Special Events • Special Events Vs. Meetings and Conventions • More theatrical in nature • High entertainment component • Elaborate audio and visual effects • Themed cuisine & Higher quality food and beverages • Special effects: fireworks, lasers, pyrotechnics • Themed environments • Décor, Catering, Floral, etc.

  6. EVENT Types • Sporting Events • Festivals • Galas/Balls • Commercial Marketing & Promotions • Social: Weddings & Memory Makers • Entertainment Arts (concerts and live performances)

  7. Bootcampabc’s • A- Anatomy • To understand the Event Anatomy and constructs of developing and planning special events. • B – Business • To source business management techniques, skills, and tools • C – Creativity • To identify sources for creative development

  8. Anatomy Event Management Body of Knowledge

  9. Thank You!Julia Rutherford Silvers, CSEP The Oracle

  10. EMBOK Event Management Body of Knowledge

  11. EMBOK: Processes • Management • Analysis • Communication • Decision Optimization • Scheduling • Risk Analysis

  12. Specific Areas of process • Registrations • Press Accreditation • Site Choice • Procurement • RFPs: • Request for Proposals • Costing • Engaging Speakers • Contracting

  13. Phases of events • Initiation • Planning • Implementation • Event • Closure

  14. Associations • International Special Events Society (ISES) • Certified Special Events Professional (CSEP) • National Association of Catering Executives (NACE) • Certified Professional Catering Executive (CPCE) • International Festivals & Events Association (IFEA) • Meeting Planners International (MPI)

  15. ACTIVITY My EventI.D.

  16. Business Branding You and Your Product

  17. A Business Plan • The business plan should tell a compelling story about your business, explaining who, what, when, where, how and why. • Your plan should be focused and clear. It is not about the number of pages or style of the cover. • The plan should define specific business objectives and goals with general parameters to guide the organization.

  18. A business plan • Writing a business plan should force logic and discipline into a business. • A good business plan is a living document. It should be updated regularly. • www.sba.gov

  19. What’s the plan? • Executive Summary • Business Description and Vision • Definition of the Market • Description of Products and Services • Organization and Management • Marketing and Sales Strategy • Financial Management

  20. Branding Marketing You and Your Business! The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

  21. branding Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

  22. Brand objectives • Delivers the message clearly • Confirms your credibility • Connects your target prospects emotionally • Motivates the buyer • Concretes User Loyalty

  23. Brand examples

  24. sources • The U.S. Small Business Administration • www.sba.gov • Service Corps of Retired Executives SCORE • www.score.org • Brand Institute • www.brandinstitute.com

  25. Creativity The Fashion of Events

  26. The Grand Tour Gala Video

  27. Event art • Fashion Sets the Stage • Photos & Real Art • Conferences & Idea Generators • Interior Design • Market Trends

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