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COMMUNICATION OVERVIEW

COMMUNICATION OVERVIEW. 10 Internal Communication Objectives 10 External Communication Objectives Outlines Goals Objectives Audience Materials/Training Tactic Responsibility Costs Timeline Desired Results

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COMMUNICATION OVERVIEW

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  1. COMMUNICATIONOVERVIEW

  2. 10 Internal Communication Objectives 10 External Communication Objectives • Outlines • Goals • Objectives • Audience • Materials/Training • Tactic • Responsibility • Costs • Timeline • Desired Results Each objective linked back to one of FOUR PLAN 2020 Components (Learners, Schools/Systems, Professionals, Support Systems)

  3. DailyOperations

  4. Media Calls An average of six media outlets call daily – ebbs and flows depending on the news cycle. News Releases 8-10 news releases monthly (approximately) 2016 – 73 so far… 2015- 90 2014 83 Daily News Calls from the general public

  5. Alabama Education News (AEN) newsletter twice monthly 62,000 e-mails | 20% Open Rate | 15% Read Rate Writings for outside publications (op-eds, articles, etc.) Publications (Annual Report, Directory, etc.) Photography Graphics Standards Videography PR Efforts Supports other divisions: Certification, Legal, Special Education, Child Nutrition,

  6. Community Engagement • ACCRS Review • Mattie C. Stewart “Stay in School” Tour • Future of Public Education Tour • Innovation Celebration Tour • ESSA Community Engagement Tour (currently being planned)

  7. ESSA COMMUNITY ENGAGEMENT TOUR AUG. - SEPT.

  8. Internal Communications • Media Training for Teachers of the Year, Master Educators • Alabama School Public Relations Association (ALSPRA) • Employee Recognition Programs, (Employee of the Quarter, Quarterly Meetings, etc.)

  9. Awards and Recognition Programs • Teacher Of the Year • (district level judging, interviews, videos, sponsorship, TOY banquet, media training, ect.) • Milken Family Foundation Awards • (event/media coordination)

  10. SOCIAL MEDIA • Facebook • Twitter • YouTube • Pinterest • Flickr

  11. Social media Facebook: 4,494 fans - Average gain of 900 fans annually - 86% are women | 14% men - Ages: 35-44 (32%) 25-34 (20%) 45-54 (20%) - Average “daily” reach of 2,000 people (however as many as 28,000 - 43,000 have been reached) - Average of 5-10 “Shares” weekly - Average of 8 FB posts daily (including weekends) (only 3 ‘Unlikes’ in past year)

  12. Social media continued • Twitter: 15,800 followers (250 new monthly) • - Average daily Tweets 2 per day • (as many as 10 at times) • - SDE is Retweeted 12 times daily • - SDE Retweets: 10 times daily • - 4,000 Profile visits per month • - 27 Link Clicks daily • - More than 100,000 impressions monthly • (Impressions- People who see the Tweet,, directly or indirectly)

  13. Social media continued: • UStream: 227 Viewers monthly (average) • Flickr:3,100 Photos • SDE APP

  14. QUESTIONS • ???

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