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Panasonic PBX Strategy

Panasonic PBX Strategy. 24 October, 2005 Panasonic Communications Co. (UK), Ltd. Year 2003-05. Year 1992-96. 16-port to 960-port Hybrid IP PBX and Voice Mail. 16-port to 512-port ISDN Digital PBX and Voice Mail. Year 1986-91. 3x8 / 6x16 / 12x32 / 336-port Analogue PBX.

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Panasonic PBX Strategy

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  1. Panasonic PBX Strategy 24 October, 2005 Panasonic Communications Co. (UK), Ltd.

  2. Year 2003-05 Year 1992-96 16-port to 960-portHybrid IP PBX and Voice Mail 16-port to 512-portISDN Digital PBX and Voice Mail Year 1986-91 3x8 / 6x16 / 12x32 / 336-portAnalogue PBX Panasonic PBX History Only 18 Years

  3. <Source: MZA ’05> Ranking Share Panasonic 16.0% No.1 (14.1% in ’03) Include West Europe, East Europe and Russia RankingBrandShare No.1 Panasonic 16 % No.2 Alcatel 13 % No.3 Siemens 12 % No.4 Ericsson 5 % No.5 EADS 5 % No.6 Tenovis (Avaya) 4 % Total Europe Share 2004 <Below 100-Extension>

  4. <Source: MZA ’05> Ranking Share Panasonic 9.0% No.3 (8.6% in ’03) RankingBrandShare(Yr’04)(Yr.’03) No.1 Alcatel 15.1 % (14.8) No.2 Siemens 14.1 % (15.4) No.3 Panasonic 9.0 % ( 8.6) No.4 EADS 5.8 % ( 6.2) No.5 Ericsson 5.5 % ( 5.7) No.6 Tenovis 5.0 % ( 6.2) West Europe Share 2004 <Below 100-Extension>

  5. Panasonic No.3 No.3 No.3 No.3 No.3 West Europe Share <Below 100-Extention> • Panasonic is No.3 in Less Than 100 Ext. Market.

  6. Panasonic No.8 No.7 No.5 No.5 No.3 West Europe Share <Total Market> • Panasonic is expected to be No.3 in Total PBX Market.

  7. Share 2004 by Country <Below 100 Extensions> Country Share Rank Trend Market Size (Ext) No.5 Germany 1,820,000 6 % No.1 17 % UK 1,439,000 No.8 France 1,436,000 2 % Italy No.4 10 % 1,328,000 No.1 21 % Spain 791,000 10 % No.4 Holland 301,000 No.4 Switzerland 276,000 5 % No.5 Belgium 234,000 7 % No.1 38 % Greece 165,000 10 % No.3 Sweden 159,000 No.4 10 % Finland 76,000

  8. Share 2004 by Country <Below 100 Extensions> Country Share Rank Market Size (Ext) No.1 Poland 265,000 26 % No.1 23 % Czech 215,000 No.1 39 % Hungary 81,000 No.1 276,000 45 % Other East

  9. Recommendations from What To Buy for Business <UK>

  10. No.1 PBX Manufacture in Germany Panasonic 2005 PBX Manufacturer of the Year • German PBX Dealers choose Panasonic • Quality No.1 • Product Range No. 4 • Price/Features No.1 • Sales Support No.1 • Dealer Seminar No.1 • Tech Hot-line No.1 • Repair Service No.1

  11. High Quality • Superb Hardware Quality • Dealers’ Complaint “I always forget customers faces since there are no system failures and no reasons to re-visit customers.” • Dealers’ Comment “Panasonic Hardware is far reliable than European manufacturers, such as Alcatel and Siemens” • Superb Software Quality • No A-Class Bug in TDA System after introduction • Our First Priority is Product Quality • Our Product Quality put us in No.1 position

  12. Japan UK Malaysia Regional Market Share in the World CIS (Russia) 38% (No.1) Western Europe 6% (No.5) North America 8% (No.5) Eastern Europe 34% (No.1) Asia Pacific 14% (No.1) Middle East & Africa 32% (No.1) Latin America 17% (No.2) Total Share 2004 Based on Extensions Source: MZA 2005

  13. Ranking Share No.1 No.1 Panasonic 13% No.1 <Source: MZA ’05> (By Volume of Extensions, Total PBX market) Below 100 ext Above 100 ext Brand TOTAL Rank No.1 Panasonic 18 % 2 % 13 % No.2 Nortel Networks7 % 18 % 11 % No.3 Avaya 9 % 17 % 9 % Worldwide PBX Market Share Thank you very much for your support!

  14. Strategic Factory in Europe PCCUK Factory Production Marketing/Sales Support Technical Support Products/Solution Development Quick Response Panasonic Invest More to Europe !

  15. Completed TDA Product Line-Up KX-TDA600 KX-TDA200 KX-TDA100 KX-TDA30 KX-TDA15 Above 500 Ext. 50 ~ 500 Ext. Market Below 50 Extension Market

  16. TDA Series Full Line Up 688 600 Port 960 640 500 Port 400 Port 316 300 Port 256 200 Port 158 128 128 100 Port 64 60 52 Max. Port 28 28 Max. Ext.w/ DXDP 20 16 Max. Extension Max. Trunk 8 12 64 128 640 TDA15 TDA30 TDA100 TDA200 TDA600

  17. TDA Series Product Line Up TDA30 TDA15 TDA100 TDA200 TDA600 Max. Port 1008 32 60 158 316 640 Max. Trunk 12 12 64 128 Max. Ext. 20 52 128 256 960 Line-up based on Commonality

  18. Panasonic PBX Solution Strategy PC Applications Wireless Messaging KX-TDA Series Hospitality Networking IP CTI Easy Installation

  19. Pure IP PBX-System 2006 2007 KX-TDE V1.0 KX-NCP3000 KX-TDE V2.0 Pure IP-PBX, Compatible with KX-TDA Pure IP-PBX New IP/CPU Traditional PBX-System KX-TDA100/200 V2.02 Upgradeable to IP System. KX-TDA100/200/600 V3.0 Continuous Software Enhancement IP Hybrid System for traditional use Development of Pure-IP PBX Panasonic Offers Both Legacy and Pure-IP Solution with Upgradeable IP-CPU board

  20. IP Solutions Pure IP PBX System NCP3000 V1.0 KX-TDE V2.0 KX-TDE V1.0 •  Peer to Peer •  New IP-Phone Lineup •  SIP Gateway •  SIP Phone Compatible KX-TDA V2.02 IP-Hybrid PBX System KX-TDA V3.0 •  INTERNET Operability •  VoIP Reroute •  Strengthen IP Phone Line Up •  Networking KX-TDA V2.0 •  16Ch. IP Gateway •  16Ch. IP Extension •  High-end IP Key Phone KX-TDA V1.0 Telecom Solutions 4 ch IP-Gateway IP is the Key to Next Generation Evolution with IP Technology Migration from Telecom to IP • Linux Application • Multi-site Programming • Presence Server • 1,000 Ext. support

  21. Panasonic Technologies • Broadband in Japan • IP-v6 • IP-Wireless System in Panasonic Japan

  22. Broadband in Japan • Total Subscribers 22 mil. • ADSL 14 mil. (12 - 50 M bps) • Eur.10.00 – Eur.25.00 / Month • Optical Fiber 2 mil. (100 M bps - 1 G bps) • Eur.30.00 – Eur.40.00 / Month • Cable TV 3 mil. (8 - 24 M bps) • Eur.10.00 – Eur.20.00 / Month • IP Phone Service • Free Voice Communication within Same ISP • Pre-Fix “050” had been assign for IP-Phone Service

  23. IP v6 • What is IPv6 • IP protocol version 6 • IPv6 Benefit • Addressing (128 bit = almost infinity, IPv4 = 32 bit / 4.3 bil.) • Built-in Security Feature • Panasonic is a Leader of IPv6 Technology • Core Member of IPv6 Committee • Introduced First IPv6 Product in the World

  24. Grazie Mille ! Muchas Gracias ! Thank you very much ! Tak ! Vielen Dank ! Merci Beaucoup ! Panasonic Makes Your Life Easier !

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