1 / 9

Global Marketing

Global Marketing. Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives ". Global Marketing. Global Marketing.

danica
Download Presentation

Global Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Global Marketing

  2. Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives". Global Marketing

  3. Global Marketing If you were marketing Coca Cola in China, would you do anything different?

  4. Does this ad differ from McD’s U.S. advertising? One approach: McD’s McDonalds Ad

  5. The locals strike back - Jollibee Jollibee consumer video Official Jollibee ad

  6. Jollibee Fast Food Share 39% ! What is their secret? http://www.jollibee.com.ph/

  7. Value Prop and Offering Filipino Target Market Wants Looks like McD’s, same red & gold color, Jollibee vs. clown. Eat in a “modern” fast food restaurant Eat something more like traditional food, not burgers. Menu features chicken and noodle dishes. “Here there is something good for the whole family” Keys to Jollibee’ Success “Ditoangsarapmagingpamilya” Eating is a multi-generational family activity. Rarely eat alone.

  8. Check out Samsung’s global marketing approach: Samsung Case Study It’s Not Just Hamburgers

  9. How much to customize the offering and value prop for the local target market. Major Decision in Global Marketing

More Related