GLOBAL MARKETING. Strategy Implementation and Control. Shaping the Success of Strategy Implementation. Three Forces. Ownership of marketing plan. Supporting the marketing plan. Adaptive market planning. Ownership. Detailed action plans Champion/ownership team Compensation
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Strategy Implementation and Control
Ownership of marketing plan
Supporting the marketing plan
Adaptive market planning
Marketing Tactic: To create adequate end user product availability,
80 manufacturerâ€™s reps and 5 missionary salespeople will be used
to sell and distribute our product to 5,000 industrial supply houses.
* From time of implementation
Required sales = Total FC ($) + desired gross margin ($)
volume in units Gross margin contributed per unit
Market = Net marketing contribution
Productivity Marketing budget
Market Efficiency = Net income
Index Marketing expenditures