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University & Bike Club Partnerships:

University & Bike Club Partnerships:. Creating a Successful Bike Helmets and Lights Campaign. Partners. 501(c)3 subsidiary of Seattle’s Cascade Bicycle Club Safety, Education, and Commuter Programs. Partners. University of Washington Transportation Department Health Center.

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University & Bike Club Partnerships:

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  1. University & Bike Club Partnerships: Creating a Successful Bike Helmets and Lights Campaign

  2. Partners • 501(c)3 subsidiary of Seattle’s Cascade Bicycle Club • Safety, Education, and Commuter Programs

  3. Partners University of Washington • Transportation Department • Health Center

  4. University Bike Helmets and Lights Campaign • Started in 2001 • Goal to get students (and faculty/ staff) wearing helmets and using lights • Sold 1000 low-cost light sets since ‘01 • Sold 1000 helmets • Health-Center Sales with Student Volunteer Fitters

  5. Program Details • Initial talks with campus bike shop • Transportation office -- interest in promoting bike transportation and $ in budget • Transp office made connection with health center

  6. Program Development • Brochure design • Initial purchase of helmets • Peer educators • Helmet ordering

  7. Program Development -Yr 2 • Added lights program • Partnered with bike shops • Included more models

  8. Background of Transportation Program • U-PASS is a comprehensive transportation program since 1991 • Bicycle commuting from 1989 went from 8% to 5% in 2002 • Create more added value for U-PASS bike riders

  9. Partnership with Cascade Bicycle Club, Transportation Office and Hall Health • Logistics of Administration • Funding (helmets, marketing) • Marketing

  10. Transportation Office’s Marketing Efforts • Target Market • Distribution method • Evaluation • Inclusion of information in other transportation marketing material

  11. Starting Your Own Program • Be flexible • Have some cash • Work with • Transp ofc • Dean’s ofc • Campus security • Bookstore

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