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Implementing ; A New Way to Business at YUM.

Implementing ; A New Way to Business at YUM. Session Objectives. How we built our business case and created buy-in at the senior level How we selected our vendor partner How we launched an engaging global marketing campaign

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Implementing ; A New Way to Business at YUM.

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  1. Implementing ; A New Way to Business at YUM.

  2. Session Objectives • How we built our business case and created buy-in at the senior level • How we selected our vendor partner • How we launched an engaging global marketing campaign • How we drove global adoption and engagement across the community • Our Return-on-Investment

  3. Who’s YUM? What’s iCHING? Who am I?

  4. How we built our business case and created buy-in at the senior level

  5. Business Case and Buy-In

  6. We’re Changing the Way We Work

  7. How we selected our vendor partner

  8. Business Partner • IT Engagement • Competing with Existing Vendors • Vendor Partnership

  9. How we launched an engaging global marketing campaign

  10. Marketing Campaign • Ambassadors • Awareness • Viral • Trial • Repeat

  11. Awareness

  12. Awareness

  13. Viral • Video

  14. Trial

  15. How YUM drove global adoption and engagement across the community

  16. Tactics to Drive Adoption and Engagement • Executive Board • Marketing/Communications Plan • User testimonial videos • Training sessions • Activation Squads • Success story sharing • Webinars

  17. Our Return-on-Investment

  18. Quantitative Measures of Success 5,400+Global iCHINGers Connecting 600+Business Groups Collaborating Sharing Know-How 19,000+Document Uploads Seeking Know-How 92,000+ Document Downloads

  19. Qualitative Measures of Success • “iCHING has enabled us to be more powerful in our jobs.” • – Roderich Koerner, • YRI Supply Chain Manager • “… Now, you can go to iCHING, type what you’re looking for in the search engine, and you’re there in seconds.” • – Malissia Pendleton, • KFC Business Planning Coach • “…a huge time savings in that we didn’t have to ‘reinvent the wheel’.” • – Daniel Hayward, • KFC U.K. HR Manager • “… not only connecting with people, it’s document sharing, it’s managing projects. It’s getting ideas. It’s for building know how.” • – Pam Link, KFC Training Development

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