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Professor Karen Pine @karenpine

Small change, big difference: How Do Something Different digital technology moves people towards better ways of living and working. Professor Karen Pine @karenpine. Let’s look at:. How t echnology can bridge the knowing-doing gap Why we must avoid the technology trap

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Professor Karen Pine @karenpine

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  1. Small change, big difference:How Do Something Different digital technology moves people towards better ways of living and working Professor Karen Pine @karenpine

  2. Let’s look at: • How technology can bridge the knowing-doing gap • Why we must avoid the technology trap aka ‘we don’t need no (more) education • Three conditions for technology to change behaviour

  3. People lack knowledge about how to live a healthy life… So if we educate them about health…. They will naturally act in their own best interests. Behaviour change has been dominated by the information deficit model:

  4. Behaviour change needs to recognise the Knowing-Doing Gap

  5. We don’t need no (more) education!

  6. The fear factor isn’t working!

  7. The technology trap • We must avoid technology becoming another way of presenting yet more information (in a jazzier, interactive way). Changing behaviour • Technology must be used tackle what people DO - not try and change what they KNOW (they already know it anyway).

  8. At Do Something Different we tackle the Doing part…. • People try new behaviours • They do different things • They break unhealthy habits • Do’s arrive by text or email, • interrupting their routines and • disrupting their automaticity • The Do’s are tailored to the individual. • Programmes tackle a range of issues, run for 4-6 weeks

  9. For the Do-er it’s a simple process…

  10. Insert video here Do 4_What happens next • To start ON CLICK

  11. The technology is far from simple… …spots where the person needs to Do Something Different The Do system crunches all the answers… …and populates their programme with appropriate Dos…delivered by text and/or email

  12. Technology enables personalisation of programmes Q. How often do you…. Make an effort to do things for others? …. one act of kindness today. E.g. offer to help someone, make a busy person a cuppa or leave a random gift somewhere at home. A. Never/a little

  13. Some Do’s are sent to everyone on the programme. That’s because theyhelp break habits and are fun to do … Shift Your Butt Day Today don't sit anywhere you would normally sit. Move to a different spot at the dining table or when watching TV. All Do’s are based on our research and created by the founding Professors behind Do Something Different: Profs Pine & Fletcher.

  14. Technology also enables Do-ers to log and share what they do differently: The Do Zone Do-ers log their progress In their personal Do Zone They record each Do they have completed And they rate each Do …and leave feedback

  15. The Do-Zone • Where Do-ers can: • see exactly what they’ve done • go back and revisit any Do’s they missed • share

  16. 3 conditions for technology to change behaviour The intervention must be: 3. TIMELY 1 ACTION-BASED 2. PERSONALISED Giving people things to DO, not things to KNOW. FUN. Disruptive. Delivered when needed, not reliant on the person ‘remembering’. Individually-tailored to tackle the person’s habits. Bespoke and relevant.

  17. Measuring change • Technology allows us to measure change effectively • On a Do Something Different programme Do-ers complete before and after diagnostics • More than ever before we can accurately measure the impact of what we do – and we see how we are really changing behaviour.

  18. @OneDoAtaTime DoSomethingDifferent DoSomethingDifferent www.dsd.me

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