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Pine O’Cleen. Campaign : Pine O’Cleen Disinfecting Wipes Agency : Zenith Optimedia Year : 2011 Source : oOh!media Objective : Reinforce brand awareness and preference for Pine O’Cleen household disinfecting wipes Audience : Women MGB’s, 25-54yo with children under 10 year of age

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pine o cleen
Pine O’Cleen

Campaign: Pine O’Cleen Disinfecting Wipes

Agency: Zenith Optimedia

Year: 2011

Source: oOh!media

Objective: Reinforce brand awareness and preference for

Pine O’Cleen household disinfecting wipes

Audience: Women MGB’s, 25-54yo with children

under 10 year of age

Strategy: Target supermarkets within the retail environment,

build awareness around Pine O’Cleen Disinfecting Wipes and

drive purchase intent

Results:

  • ShopaLites proved effective in lifting ad awareness by 93%

(pre vs post)

  • Post campaign, ShopaLites proved to be the most effective

medium with 77.6% of consumers recalling seeing this

advertisement within shopping centres

  • 73% of consumers agreed that Pine O’Cleen’s ShopaLite activity made them want to purchase Pine O’Cleen household disinfecting wipes
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