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Information Literacy: Researching Business Resources

Information Literacy: Researching Business Resources. Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Business Reference Librarian Michener Library University of Northern Colorado. Review Search Techniques Keyword

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Information Literacy: Researching Business Resources

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  1. Information Literacy:Researching Business Resources Frederic Murray Assistant Professor MLIS, University of British Columbia BA, Political Science, University of Iowa Business Reference Librarian Michener Library University of Northern Colorado

  2. Review Search Techniques Keyword Boolean Business Resources Library World Wide Web Today’s Class

  3. History of Communication 100,000 BC 2010 AD

  4. The first forms of writing emerged “not for magical and liturgical purposes, but for practical business and administration.” -Wright, Alex. Glut: Mastering Information Through The Ages. Washington, D.C.: Joseph Henry Press, 2007.

  5. Business Information

  6. Search Techniques • Keyword • Basic Boolean

  7. Identifying Keywords • Identify the significant terms and concepts that describe your topic from your thesis statement or research question. • These terms will become the key for searching catalogs, databases and search engines for information about your subject.

  8. Keyword Example: Execution 1:the act or process of executing: performance 2: a putting to death especially as a legal penalty 3: the process of enforcing a legal judgment (as against a debtor) ; also : a judicial writ directing such enforcement 4: the act or mode or result of performance

  9. Keywords: Synonyms Keyword: execution Part of Speech: noun Synonyms: accomplishment,completion, consummation, decapitation, doing, effectuation, electrocution, fulfillment, garrote, guillotine, killing, lapidation, noyade, performance, perpetration, realization, strangulation, transaction…

  10. Catalog: Database: Internet : Direct marketing : strategy, planning, execution / Edward L. Nash Forward chaining in HALO: An implementation strategy for history-based logic pointcuts FOXNews.com - Anger After Cheerleaders Stage Mock Execution at Pep Rally “Execution” in an Online Search

  11. Keyword Phrases • Single concept, multiple words • Some electronic resources require keyword phrases be enclosed with punctuation • Quotation marks • Parenthesis

  12. AND = Narrow OR = Expand Boolean • NOT = Exclude

  13. Michener Library:Business Databases • ABI/INFORM Global (ProQuest)(article index)Articles from nearly 3,000 worldwide business periodicals and more than 60,000 business profiles for in-depth coverage of business and economic conditions, management techniques, theory and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more; 1971 to present. • Business Source Premier(EBSCOhost) (article index)Provides full text for over 2,710 scholarly business journals covering management, economics, finance, accounting, international business and much more. • Global Market Information Database (GMID) GMID offers integrated access to internationally comparable statistics, full-text market reports, insightful comment from expert industry and country analysts as well as thousands of sources of further information. 205 countries are researched, with extended coverage of 52. • LexisNexis Academic(article index)News, business, legal, and reference information. Full-text newspapers include the Denver Post, Los Angeles Times, New York Times, Washington Post, Times (London), Financial Times (London), and many others. • Mergent Online(reference resource)Business and financial information. Includes U.S. Company Data, Factsheets, Company Archives, and International Company Data.

  14. Michener Library:Business Journals: Top 20 • Accounting • Computer Information Systems • Finance • Management • Marketing • List can be found on the Monfort College of Business Web Page...

  15. Michener Library:Business LibGuides* • Advertising* • Business Communication* • Business Law* • Company Information* • Finance & Investments* • International Business* ….with more to come!

  16. NAICS • The North American Industry Classification System (NAICS) is the industry classification system that groups establishments by production function. Emphasizes new and emergent industries, high technology industries and service industries. Greater industry detail than the old SIC code. It provides industry comparability with Mexico and Canada. • Find your business NAICS code: • http://www.census.gov/eos/www/naics/

  17. Social Responsibilities • The Calvert Social Index is a broad-based, rigorously constructed benchmark for measuring the performance of large U.S. socially responsible companies. The index provides social analysis profiles, the daily value and performance of the Index and industry sector representation. • CorpWatch investigates and expose corporate violations of human rights, environmental crimes, fraud and corruption around the world. CorpWatch works to foster global justice, independent media activism and democratic control over corporations.

  18. Review Search Techniques Keyword Identify Significant Terms Boolean AND/OR/NOT Business Resources Library Databases Journals (Top 20) LibGuides World Wide Web NACIS CorpWatch Today’s Class

  19. Databases In-Depth Popular vs. Scholarly & More WWW Sites Rediscovering the Catalog E-books Next Class

  20. Use Your Library Often ! Save Time Get Better Grades

  21. Thanks!

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