great promotion strategy in growing your business

1. Email Marketing

2. Email Marketing • Email Marketing: A type of direct marketing to a group of people using email with the purpose of acquiring new customers or convincing current customers to purchase something immediately • In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

3. Email marketing campaign? • is a coordinated set of email marketing messages delivered at intervals and designed to escalate a persuasive argument to purchase, subscribe, download, etc.

4. HTML Email Message • is an email that is formatted like a web page, using colors, graphics, table columns and links. Imagine any newsletter that you receive from a service. That's most likely what HTML email looks like. Plain text email is an email that only includes text.

5. difference between text and HTML? HTML stands for HyperText Markup Language. It's the way web pages and email templates are coded so that text is formatted and images are added. Plain Text is regular text, with no formatting options such as bold, italics, underlines, or special layout options.

6. Importance of Email Marketing • More effective than social media • Economic and Cost Effective • Personal and Customisable • Action Oriented • Measurable

7. More effective than social media • research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. • Email is effective because it’s permission-based. The people on your email list have given you the go-ahead to send them messages. They’re bought in. And, with the prevalence of smartphones and tablets, they’re always listening. In fact, email is the number-one activity for people on their phones.

8. Economic and Cost Effective • Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

9. Personal and Customizable • In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.

10. Action Oriented • Whether you realise it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying. Think about this! Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales.

11. Measurable • There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email campaigns are performing, make adjustments and improve your effectiveness

12. How to Build Email List? Where to Find Email Subscribers?

13. Email Listing :Visitors to Your Site The most obvious and logical place to find interested email subscribers is on your website itself. If users are visiting your website (regardless of whether they purchase or make a transaction), they have an interest in the information or content that you're providing. Every page of your website should include an email sign-up box that allows users to join your mailing list. We'll discuss the best practices for creating that email sign-up box later in this section. However, every visitor to your website is a potential email subscriber.

14. Email Listing :Visitors to Your Site Customers Who Purchase Goods or Services Customers who visit your website but don't make purchases or transactions are important email marketing leads. However, customers who do make a purchase or transaction are even more valuable email marketing leads because they've shown a willingness to purchase from you or entrust you with personal or financial information. Ensuring that you make it easy and inviting for users to opt-in to your email program when they purchase or transact with you will help you build not only a large email list but also an email list of valuable users with proven purchasing history.

15. Email Listing :Visitors to Your Site Your Social Media Outlets Social media is becoming an increasingly prominent form of customer retention and brand awareness. With the right motivation and a properly designed email sign-up box, social media leads can often be solicited to become higher converting email marketing leads. When we discuss the best practices for designing an email capture box, we'll discuss specific practices to use when encouraging users to sign-up for your email marketing program via social media outlets.

16. Email Listing :Visitors to Your Site Websites That Have Similar User Demographics • Websites that have similar content or user demographics to your website can be great places to prospect for potential email list leads. • you can cut a deal with the website on which you want to collect emails • You can also pay to advertise for sign-ups to your email list on other websites.

17. Email Listing :Visitors to Your Site Search Engines (Organic and Paid Search) Similar to the process of advertising to build your email list on other websites, using search marketing to build email list can be equally effective. Build email landing pages specific to your email list and then optimize for organic search engine placement or paid, click-based search engine advertising

18. Email Listing :Visitors to Your Site Purchasable or Rented Lists • If you need to grow your email list quickly, there are a number of services that will allow you to rent or purchase email names. However, doing so comes with several risks. Most list purchases or rentals are somewhat expensive, and you may not make your money back as quickly or as regularly. • Additionally, a rented or purchased list means that you are buying email addresses of individuals who have not been exposed to or shown and interest in your brand or product.

19. Email Listing :Visitors to Your Site Black Hat Techniques to Build Email List There are also a number of black hat techniques for gaining emails, including spidering websites for registration forms. We cannot emphasize enough how much of a poor idea it is to participate in any black hat email techniques. Not only do you risk breaking privacy laws, you also risk your sender reputation and email future.

20. Creating an EmailMarketing Campaign • Determine the Purpose of Your Campaign • Define your audience • Determine your sending frequency and goals • Determine your content • Determine email segments • Select an Email Marketing Provider. • Design / Select email template • Organize Your Email list. • Setup Tracking • Test and Refine.

21. Determine the Purpose of Your Campaign. Spend a little time with your marketing and sales team to pinpoint the purpose of each message so that you can craft the design and copy of the message to the proper list segment. To get your creative juices flowing, here are some common campaign objectives that you may want to consider: • Promote a specific product / service to generate repeat business from existing customers • Drive traffic to a new page or article on your website

22. Define your audience • Before you start designing, writing, and sending campaigns, you should define your audience. Once you get a grasp on the people who will be reading your emails, it will be much easier to decide what to say to them.

23. Determine your sending frequency and goals • Not all sending frequencies are created equal. Some users, send on a daily basis because that's a key part of their mission. Others,on Fridays, offering a little e-gift for the weekend. • decide what you'd like to get out of your email marketing. Are you looking to direct readers to your website? Help promote sales? Increase traffic at events? Set goals like these for your campaigns, then keep track of your progress over time.

24. Determine your content • Now that you know who you're talking to, it's time to think about what you're going to say to them. "What you say" is your content. Think about why this audience signed up for your emails in the first place, then focus on delivering that to them. • It can be helpful to outline general content types that you might include in each email campaign. Later, as you're putting together your newsletter, you can refer to this outline to make sure you're staying on track.

25. Determine email segments • We need to document some like • "from"address • The subject line • detail the outline • Signature

26. Select an Email Marketing Provider. • The best thing we could tell you would be to do your homework, talk to and try different providers and go with the one that you click with the most. We’re not going to do that though as we know you’re probably not prepared to spend the time or money needed to do this.

27. Design / Select email template • Don’t Overdo the Design. As with many things in marketing, the more simplified something is the more effective it usually will be. The same goes for design. Keep your email’s design very simple by following some of the tips below that we have found to be effective:

28. Organize Your Email list. One of the most commonly overlooked elements of email marketing is list segmentation. If you fail to properly segment your email contacts into specific lists, then you will most certainly experience lower click through rates and response rates when you send your messages. Here are some common fields to segment your lists by:Location

29. Setup Tracking Being able to evaluate the effectiveness of each campaign will prove essential to maximizing your ROI. Some of the metrics you can track through your email provider’s dashboard and others through Google Analytics • Open rate (rate at which your contacts actually open / view your message) • Click through rate (rate at which your contacts click on links / calls to action in your message) • Conversion rate (rate at which your contacts become leads / customers after getting to your website from your message) • Deliverability (rate at which your contacts actually received your message)

30. Test and Refine. I can give you all the advice in the world, but the best results are going to come down to the combinations that work best for your business. The only way to find these optimal combinations of design, copy, etc is to track and test different combinations. Some of the main elements that you should always be looking to track, test and refine are:Subject lines • Style, tone and context of the copy used • Font sizes, colors and formatting • Calls to action

31. Designing Email Templates

32. Email Templates •  allow you to customize the formatting and text of emails sent by users who share your content. Templates can be text-only, or HTML and text, in which case the user's email client will determine which is displayed

33. Designing Email Templates :Simplify design • First and foremost, the design of your email templates should be simple. Design should enhance your message, not distract from it! And frankly, emails with a lot of design hoopla bring the reader's attention away from your actual message, and as a result may harm conversions. Plus, the fewer elements you have bouncing around in your email, the less likely it is to render improperly or trigger a SPAM filter.

34. Designing Email Templates : Keep the Width of Emails Under 650 Pixels • This ensures that they always display in Outlook's vertical preview pane -- can't forget about your Outlook readers! If you're a HubSpot customer, you can duplicate our email templatesto get started if you like; all of our templates are fewer than 650 pixels in width.

35. Designing Email Templates : Identify the need for an email. • Whatever the case, you'll need to create a requirements document to record your goals and other design ideas for the email. This will help you create more campaigns in the future, and makes it easier for a team to work together on the project.

36. Designing Email Templates : Tables Are Your Best Friend If you've been coding for a while, you may think that sounds insane, but it's actually important to use tables in email template design to ensure your email renders the same way across every email client.

37. Designing Email Templates : Avoid Body Attributes • You may encounter email clients that don't pay attention to body attributes, which means all your hard work is for naught. So if you wanted to, say, create a light gray email background, you should simply use a 100% width light gray table, and then nest the content of your email within that table.

38. Designing Email Templates : Don't Use HTML Bullet Points • Those pretty HTML bullets you're used to don't work too well when rendered in email. Use a plain text alternative, like dashes (-) or asterisks (*) to ensure readers don't see broken or missing bullets in their email message.

39. Designing Email Templates : Use Absolute Image Paths That means any images in your email templates should be hosted on your website. Then, make the image path point to the URL of the page on which the image is hosted. You can always find the image URL by right-clicking on an image and selecting "View Image Info." It should end with a file extension like .jpg or .gif, not .com.

40. Designing Email Templates : Use the Right Number of Images at the Right Size • The smaller you can make your image files, the better. You certainly don't want to make the images grainy, but large image files increase email load time, and that impacts the success of your campaigns. You should also take care not to include too many images throughout your email, and maintain an even balance of images and text. This will help you stay out of SPAM folders and increase reader engagement.

41. Designing Email Templates : Designing Email Templates : Steer Clear of PNGs Speaking of that image URL, I used ".jpeg" and ".gif" as examples for a reason. PNGs should be avoided in email templates, because they're not supported in Lotus Notes.

42. Designing Email Templates : Don't Forget About Image Alt Text Nope, alt text isn't just to help search engines read images on your website. Alt text in emails helps readers determine what images were supposed to be had they rendered in the inbox. Including clear, descriptive Alt text helps fill in the blanks for recipients if images are blocked, turned off, or rendering improperly.

43. Testing YourEmail Designs • Test in different email clients and ISPs • Send tests to friends and coworkers • Inbox Preview

44. Test in different email clients and ISPs • All email clients are created differently and can render content in HTML email in different ways. Some clients will strip your BODY or HEAD tags, or all content below a certain line. Flash doesn't work with some, while others will block images by default. • These inconsistencies make it very important to test your campaign in as many different scenarios as possible.

45. Send tests to friends and coworkers • It can be difficult for some users set up test computers or test in many different applications. By keeping your designs simple and sending test emails to a few friends or colleagues, you can be sure to catch broken images, typos, and other bugs.

46. Inbox Preview Inbox Preview shows what your campaign will look like in different email clients, so you can refine your campaign before sending. Your email marketing’ s dashboard will provide you this feature to shows your campagn different email

47. MeasuringPerformance • Clicks • Unsubscribe rate • Bounces • Website traffic • Signups since last campaign

48. Clicks • How many people clicked links in your email? Which links did they click the most? • Did they click on product links, or research links? Did you see a rise in purchases? • How long after you sent the campaign do links keep getting clicked? • Your click rate can help you determine the success of your campaign and reveal general trends in the behavior of your subscribers.

49. Unsubscribe rate • What’s your unsubscribe rate after each campaign? Less than one percent is average for lists that are contacted regularly, and well-maintained. • If you send very infrequently or if it’s your very first send, your unsubscribe rate may be much higher. Check your rate after each campaign. • If you see it spike after a particular campaign, consider whether it had anything to do with your content. Maybe you’re sending too frequently, or maybe not enough.

50. Bounces • Watch your bounce rate after each campaign. Some email arketing servers breack your bounces into • “hard” vs. “soft,” and clean your list accordingly. • Soft bounces are emails that exist, but for some reason, they couldn’t be delivered • A hard bounce is an e-mail message that has been returned to the sender because the recipient's address is invalid.