Growing Your Business via Google. Michael Halls Director of FileKicker. Emetrix Sales Tracking Summary. MSN increasing. General download sites continue to decline. Most people find your products using Google!. Yahoo decreasing. Specialty sites increasing! Good source for affiliates!.
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Growing Your Business via Google
Director of FileKicker
General download sites continue to decline
Most people find your products using
Specialty sites increasing!
Good source for affiliates!
Three word phrases convert the best
Where do these sales come from?
I don’t know!
Keywords in URL
Keywords in Title
Keywords in bold, large type
Product Name Contains Keywords
Link to Keywords
300+ words of targeted content
Keyword in meta description tag
Find pages with high PageRank
Get links to your website using your keyword
Targeted based on search terms
Displayed on Google.com
Google AdWords (sponsored links)
Targeted based on content
Displayed on any websites
converts better than AdSense
Split your AdWord and AdSense campaigns
In this case 6 x’s greater conversion with the same keywords!
Set your cost-per-click so both are profitable
India generates 12% of clicks on AdSense
but few sales
Click fraud is common in India
Choose those countries that generate sales
Number of visitors and page views
New and returning visitors
Referring site report
Geographic visitor report
Goals allow you to configure the expected path of a customer through your website
The last goal may be to complete the purchase
The first goal is always entering the website
The second goal may be to click purchase
Once goals are set, you can see how different groups of customers move towards the end goal
Visitors from the USA
10,000 USA visitors entered the website
200 completed the order
600 clicked purchase
Cost-per-click marketing campaign for $0.25 per click
E-commerce integration will let you provide the dollar value per customers
Resulting in $6,000 in sales
Generated 5,000 clicks
For a total revenue of $0.83 per click