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Competition between Kuaidi and Didi. 闫科谛 苏东升 张丽萍 赵家维. Background.

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Competition between Kuaidi and Didi

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Competition between kuaidi and didi

Competition between

Kuaidi and Didi

闫科谛 苏东升 张丽萍 赵家维


Competition between kuaidi and didi

Background

The Alibaba Company promoted a section of app called Kuaidi for consumers to book taxies online. When the app just listed, it has received good market reaction. However, as the Tencent promoted a similar functional app, Kuaidi’s market share sharply decreased. So, a business battle between two famous companies starts.


Competition between kuaidi and didi

SCENE 1

Manager: Mr. Wang

Investigator: Ms. Li


Competition between kuaidi and didi

SCENE 2

Passenger: Ms. Zhang

Investigator: Ms. Li

Driver: Mr. Chen


Competition between kuaidi and didi

SCENE 3

Manager: Mr. Wang

Reporter: Mr. Yan

Investigator: Ms. Li

Secretary: Ms. Liu


Competition between kuaidi and didi

SCENE 4

Passenger: Ms. Zhang

Investigator: Ms. Li

Driver: Mr. Chen


Competition between kuaidi and didi

Happy Ending!


Competition between kuaidi and didi

谢谢!


The improved scheme

The improved scheme


Gps positioning system

GPS positioning system


Voice system

voice system


Reservation function

Reservation function


Credit evaluation system

Credit evaluation system


Favoured policy

Favoured policy

  • Passenger:

  • Return 13~20 Yuan if he uses Alipay to pay the bill, twice a day.

  • Redemption function

  • Driver

  • Fifty Yuan reward for the first bill everyday.

  • Tips from passengers


Competition between kuaidi and didi

Thank you!


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