Competition between
Sponsored Links
This presentation is the property of its rightful owner.
1 / 17

Competition between Kuaidi and Didi PowerPoint PPT Presentation


  • 124 Views
  • Uploaded on
  • Presentation posted in: General

Competition between Kuaidi and Didi. 闫科谛 苏东升 张丽萍 赵家维. Background.

Download Presentation

Competition between Kuaidi and Didi

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Competition between

Kuaidi and Didi

闫科谛 苏东升 张丽萍 赵家维


Background

The Alibaba Company promoted a section of app called Kuaidi for consumers to book taxies online. When the app just listed, it has received good market reaction. However, as the Tencent promoted a similar functional app, Kuaidi’s market share sharply decreased. So, a business battle between two famous companies starts.


SCENE 1

Manager: Mr. Wang

Investigator: Ms. Li


SCENE 2

Passenger: Ms. Zhang

Investigator: Ms. Li

Driver: Mr. Chen


SCENE 3

Manager: Mr. Wang

Reporter: Mr. Yan

Investigator: Ms. Li

Secretary: Ms. Liu


SCENE 4

Passenger: Ms. Zhang

Investigator: Ms. Li

Driver: Mr. Chen


Happy Ending!


谢谢!


The improved scheme


GPS positioning system


voice system


Reservation function


Credit evaluation system


Favoured policy

  • Passenger:

  • Return 13~20 Yuan if he uses Alipay to pay the bill, twice a day.

  • Redemption function

  • Driver

  • Fifty Yuan reward for the first bill everyday.

  • Tips from passengers


Thank you!


  • Login