Google’s Accelerated Mobile Pages are used to load websites faster on mobile phones; this makes faster sites which have typically lower bounce rates, higher time-on-sites and improved conversion rates. AMP also benefits natural search performance.
Google’s Accelerated Mobile Pages are used to load websites faster on mobile
phones; this makes faster sites which have typically lower bounce rates, higher
time-on-sites and improved conversion rates. AMP also benefits natural search
AMP uses technology to load pages four times faster than non-accelerated pages
and at a tenth of the mobile data use. AMP is an open technical standard which
use technology to dramatically improve the performance of the mobile web by
increasing the speed of the load time.
In nearly eight months since Google introduced AMP, support of the publication
world has been immense, with adoption by Pinterest, the Washington Post,
Wired, and included into the WordPress Platform.
For searchers AMP Pages are placed on the top of search result and tagged with a
little lightning bolt AMP icon.
Will AMP work for Ecommerce Sites
Shoppers are desiring more faster loading pages, but with more complex
ecommerce site adoption has lagged behind. Limitation of code of the website
sites on AMP, making it a less attractive option to many major brands.
The relative importance of load speed and the complex functionality of the site is
something that every brand should consider. If your ecommerce site is little less
complex or with smaller ecommerce catalog then you should consider AMP.
Ecommerce sites should include AMP framework on their blogs, and other textual
content-rich pages to compete more strongly with publishers for valuable non-
For example, if a store specializes in creating bags for women, then a blog on
creating and maintaining bags is of high importance. Creating compelling content
to handle these fields are important, but most other companies have the same
outlook towards this. If your blog ranks high on such phrases, then AMP for its
article content could represent a competitive advantage for their mobile search
Websites such as Wired, saw 25 percent increase in clicks from search results;
publishers are seeing much more Google mobile search traffic after implementing
AMP pages.Ecommerce Sites and Wired Websites are different niche so we can’t
compare search results and click through rates, however think about the search
result you want to be competitive in and really analyze te other site’s ranking.
AMPs Working Algorithm
AMP uses a subset of HTML called AMP HTML, which is really just a subset of the
larger HTMLstandard with custom tags and properties added. There are also
restriction on CSS, fonts and image tagging that developers need to become
iframes, as well, but keep in mind that it will load after everything else on the
page, and that content within iframes is not typically crawlable for search
On the testing and enhancement side, Google Search Console now includes an
enhanced, mobile friendly testing tool, which uses Google’s live web search
infrastructure to analyze the AMP page with the real Googlebot to test validity of
the page’s AMP markup and structured data implementation.