1 / 7

Social Media Strategy

Flipkart is World’s top 10 most visited E-commerce website in India with regards to traffic. Multiple Payment method is available for it’s customers to make Payment easier. Fastest growing e-commerce website in India. It sells 30 product per min. Social Media Strategy.

currier
Download Presentation

Social Media Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Flipkart is World’s top 10 most visited E-commerce website in India with regards to traffic. Multiple Payment method is available for it’s customers to make Payment easier. Fastest growing e-commerce website in India. It sells 30 product per min.

  2. Social Media Strategy • Flipkart has a really good presence on social networks: • Google+: 178,893 Followers • Facebook: 2,197,277 Fans • Twitter: 90,908 Followers • Pinterest:8 Boards and 290 Followers.

  3. Strategy Adopted by Flipkart:  • GoogleAdwordsPPC Search ad – Category based text ads. • Display – Products offers based ad images. • Gmail – Content / Topic based Text ads. • Keyword Targeted – FLIPKART. • Paid ad rank – 6 or 7. • Overall Paid Search Performance – Good. • Remarketing • Remarketing activates if customer visit site and Clicks any display / Search ad.

  4. Keywords used: • Keywords – Flipkart, Online Shopping, Buy Books Online, Online Book Store, Online Shopping India, Online Shopping Website, Online Shopping Store.

  5. Main organic keywords Competitors *Data taken from samrush.com

  6. Growth hacking tools used by Flipkart: • Google Analytics • HELLOBAR

  7. Innovations: • Flipkart recently launched flipkart first, a seemingly innocuous subscription service for its customers. The subscription policies are simple enough – you pay INR 500/- per annum and in return, receive free shipping of orders, ensure in-a-day guaranteed delivery, get 50% off on same day delivery (INR 70/-) and get priority customer care. •  Reasons why they have started this program: • Customer Data • Loyalty Helps • Same Day Delivery • Prevent ‘Sticker Shock

More Related