Social Media Strategy Scorecard

1. Social Media Strategy Scorecard Social Media Strategy ScorecardObjective 1 - Gain Approval for Social MediaPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsAssess Social Media Readiness Complete Demand Metric Social Media Readiness Assessment Assessment Complete by end of Q1 2012Investigate Social Media Applications and Evaluate fit # of Social Media Applications Selected 3 Social Media Applications Selected by end of Q1 2012Create Business Plan for Social Media Business Plan Approval Approval Obtained by end of Q2 2012Objective 2 - Establish GovernancePrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsWrite Social Media Policy Document # of Employee Consent 200 Signed Letters of Consent by end of Q3 2012Provide Training to Employees # of Employees Trained 200 Employees trained by end of Q3 2012Create a Metrics Program # of KPIs Selected and Tracked 6 KPIs Selected and Tracked by end of Q4 2012Objective 3 - Increase Brand AwarenessPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsFacebook Group # Company XYZ Fans 400 by Q3 2012Thought Leadership Blog # Blog Postings 2 Postings/WeekTwitter Followers # Company XYZ Followers 2000 by Q4 2012Objective 4 - Integrate Social Media with Other ChannelsPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals

2. RSS Feeds # Feed Subscribers 1000 by Q4 2012Newsletter # of Subscribers from Thought Leadership Blog 250 by Q4 2012 RSS Feeds # Feed Subscribers 1000 by Q4 2012Newsletter # of Subscribers from Thought Leadership Blog 250 by Q4 2012