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Position company to acquire desired business image

Position company to acquire desired business image. Describe how Venues attract customers. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES. http://www.metacafe.com/watch/3203592/nfl_on_fox_cowboys_stadium_tour /

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Position company to acquire desired business image

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  1. Position company to acquire desired business image Describe how Venues attract customers. 4.05

  2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES http://www.metacafe.com/watch/3203592/nfl_on_fox_cowboys_stadium_tour/ http://www.theverge.com/2012/9/24/3382066/brooklyn-nets-barclays-center-the-most-high-tech-stadium-in-sports http://www.youtube.com/watch?v=EUs70OZnqpc http://www.youtube.com/watch?v=_uFt-wEj7jY http://www.youtube.com/watch?v=DV4oeYIDNLk

  3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS 1. The FACILITY • Accessibility • Public transportation • Handicap accessible • Surrounding area • Entertainment • Shopping • Parking • Easy, Inexpensive, Abundant • Design/layout • Historic or State of the art • Amenities • Suites, Playgrounds, Attractions • Traffic Patterns • Easy to access • Cleanliness

  4. The Facility . . . Design/layout Amenities Adequate bathrooms for men and women (and families) Number of concessions Types of food Amount of parking spaces Public Transportation Club level amenities Wi-Fi - ATM Cup holders • Well marked signs • Number of entrances/exits • Unobstructed views from seats • East to find seats • Wide seats for comfort • Modern scoreboard(s) • Building appearance • Sound system • Concessions and bathrooms are convenient to locate

  5. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS • PERSONNEL • Adequate amount of workers • Friendly and helpful • Knowledgeable • SENSE OF SECURITY • Customers want to feel safe • Will not attend events in unsafe areas • http://video.foxbusiness.com/v/2667657054001/securing-sports-stadiums/

  6. Personnel Security Security can assist to maintain attractiveness of venue and improve the experience for attendees Security guards & police First Aid – DD programs Lost and found – items or children! Announcements/paging If a facility is not secure, people will not attend to avoid dangerous situations • Personnel can assist to maintain attractiveness of venue and improve the experience for attendees • Maintenance • Parking • Ushers • Ticket Sales/taker • Concession • Gate & section

  7. 4.05 Activity • Choose a sports or entertainment event • concert, game, theatre play. • Design and create a KIOSKthat you would see at this event. • Kiosk = a small freestanding booth • Examples: • Concession stand • Merchandise Stand (Hats, sweaters, posters, t-shirts, CDs) • Promotional Stand (sign up today and receive a free t-shirt) • Show the proper way to display merchandise (physical layout). • Color your Kiosk • Provide Prices • Where would your Kiosk be located – in what part of the stadium? • entrance/exit, near the restrooms, what section?

  8. EXPLAIN AND SELECT VENUE SIGNAGE 4.06

  9. PURPOSES of SIGNAGE • INCREASES BRAND AWARENESS • Exposure to large numbers of attendees • Ex: Logo signage on outfield stadium wall during televised games • Provide useful information to audience • What products are available at the venue? • Where products are available? • What businesses sponsor the team? • Keep audience engaged • Moving Video Scoreboard • Replays, trivia, games, music, graphics, ads, score updates • Increase revenue through PROMOTIONS • Businesses strive to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

  10. TYPES of SIGNAGE • Dasher Boards • Floor graphics http://www.youtube.com/watch?v=tFWWNd6a2DE • A-frames • Rotational courtside messages

  11. TYPES of SIGNAGE • Banners • Sideline billboards • Electronic Message Boards

  12. LOCATION of PROMOTIONAL SIGNAGE • Scoreboard • Sideline • RACECARS • Logos on the hood of a racecar maximizes logo exposure to TV and race audience • Equipment • Uniform/attire

  13. What promotional signage do you see?

  14. What promotional signage do you see?

  15. What promotional signage do you see?

  16. Creative Signage

  17. 4.06 Activity • Choose a company to advertise for • Select a venue/stadium of whose signage to use for the advertisement • It MUST have the same target market for both the company and the venue • Select what type of signage to use • Select the location of the signage • Create/Draw a visual graphic of what your signage will look like

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