Position company to acquire desired business image
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Position company to acquire desired business image. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS. FACILITY Accessibility T rade area/drawing radius (surrounding businesses) Parking S urrounding area.

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Position company to acquire desired business image

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Position company to acquire desired business image

4.05


VENUE ATTRACTIVENESS is NECESSARY to

ATTRACT and RETAIN ATTENDEES


ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS

  • FACILITY

    • Accessibility

    • Trade area/drawing radius (surrounding businesses)

    • Parking

    • Surrounding area


5. DESIGN/LAYOUT

6. AMENITIES

TRAFFIC PATTERNS

Overcrowding of traffic will cause people to not attend

Public Transportation

Concessions

Wi-Fi

  • Respond to customer expectations for ADEQUATE FACILITIES

    • Example: More female restrooms than male to alleviate long lines for female restrooms


PERSONNEL

SENSE OF SECURITY

Venues have a responsibility to provide fans with a SAFE ENVIRONMENT

Venues have POLICIES FOR SECURITY

If a facility is not secure, people will not attend to avoid dangerous situations

MAINTAIN ATTRACTIVENESS of venue and BETTER the EXPERIENCE for attendees

  • Maintenance Staff

  • Parking Staff

  • Ushers

  • Ticket Sale Staff

  • Concession Staff


EXPLAIN AND SELECT VENUE SIGNAGE

4.06


PURPOSE of SIGNAGE

  • INCREASES BRAND AWARENESS

    • Ex: Logo signage on outfield stadium wall during televised game

  • Provide useful information to audience

  • Keep audience engaged

  • Increase revenue through PROMOTIONS

    • Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE


TYPES of SIGNAGE

  • Banners

  • Dasher Boards

  • Floor graphics

  • Sideline billboards

  • A-frames

  • ELECTRONIC MESSAGE BOARDS

  • Rotational courtside messages


LOCATION of PROMOTIONAL SIGNAGE

  • Scoreboard

  • Sideline

  • RACECARS

    • Logos on the hood of a racecar maximizes logo exposure to TV and race audience

  • Equipment

  • Uniform/attire


What promotional signage do you see?


What promotional signage do you see?


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