Position company to acquire desired business image
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Position company to acquire desired business image. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS. FACILITY Accessibility T rade area/drawing radius (surrounding businesses) Parking S urrounding area.

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Position company to acquire desired business image

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Position company to acquire desired business image

Position company to acquire desired business image

4.05


Position company to acquire desired business image

VENUE ATTRACTIVENESS is NECESSARY to

ATTRACT and RETAIN ATTENDEES


Elements contributing to venue attractiveness

ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS

  • FACILITY

    • Accessibility

    • Trade area/drawing radius (surrounding businesses)

    • Parking

    • Surrounding area


Position company to acquire desired business image

5. DESIGN/LAYOUT

6. AMENITIES

TRAFFIC PATTERNS

Overcrowding of traffic will cause people to not attend

Public Transportation

Concessions

Wi-Fi

  • Respond to customer expectations for ADEQUATE FACILITIES

    • Example: More female restrooms than male to alleviate long lines for female restrooms


Position company to acquire desired business image

PERSONNEL

SENSE OF SECURITY

Venues have a responsibility to provide fans with a SAFE ENVIRONMENT

Venues have POLICIES FOR SECURITY

If a facility is not secure, people will not attend to avoid dangerous situations

MAINTAIN ATTRACTIVENESS of venue and BETTER the EXPERIENCE for attendees

  • Maintenance Staff

  • Parking Staff

  • Ushers

  • Ticket Sale Staff

  • Concession Staff


Explain and select venue signage

EXPLAIN AND SELECT VENUE SIGNAGE

4.06


Purpose of signage

PURPOSE of SIGNAGE

  • INCREASES BRAND AWARENESS

    • Ex: Logo signage on outfield stadium wall during televised game

  • Provide useful information to audience

  • Keep audience engaged

  • Increase revenue through PROMOTIONS

    • Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE


Types of signage

TYPES of SIGNAGE

  • Banners

  • Dasher Boards

  • Floor graphics

  • Sideline billboards

  • A-frames

  • ELECTRONIC MESSAGE BOARDS

  • Rotational courtside messages


Location of promotional signage

LOCATION of PROMOTIONAL SIGNAGE

  • Scoreboard

  • Sideline

  • RACECARS

    • Logos on the hood of a racecar maximizes logo exposure to TV and race audience

  • Equipment

  • Uniform/attire


What promotional signage do you see

What promotional signage do you see?


What promotional signage do you see1

What promotional signage do you see?


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