bror.salmelin@cec.eut European Commission, New Working Environments

1. Technologies driving systemic innovation- Creative destruction of boundaries Shaping your Future in Knowledge Society, Amsterdam Jan 2005 bror.salmelin@cec.eu.int European Commission, New Working Environments

2. Starting point: The Lisbon agenda • Lisbon council …. “To become the most competitive and dynamic knowledge-based economy in the world, capable of sustainable economic growth with more and better jobs and greater social cohesion.” • Knowledge & Skills determines the success of individuals and companies in the global economy • Organisations inhibit or catalyse value creation in knowledge economy, add no value themselves! • Harnessing the creativity and innovation of 450 M Europeans for the knowledge economy ---- the target BEYOND CONSUMERS,WORKERS OR DEPENDENTS: A EUROPE OF CREATORS

3. Globality: challenges and opportunities Challenges… • Productivity gap? • Relocation of low quality standardized jobs and, high skilled work to countries outside the EU • Job losses • Inclusion (regional, rural, skills) Opportunities… • Strengthening the European Research Area – the IST is a priority • Investing in human capital – expand the base of qualified ICT practitioners in strategic areas, emerging technologies, skills of ICT users of innovative systems…

4. Value Creation in Knowledge Economy • intangible economy • extended products including embedded services, covering entire life cycles • knowledge based economy • digital content and services • networking • simultaneous, complex and multidisciplinary

5. Productivity gap? • World Competitiveness ranking 2004 (http://www.weforum.org) : • Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..-> different models, very holistic! • ILO statistics (http://www.ilo.org/public/english/employment/strat/kilm/htm) • Productivity growth per hour not higher in US than in Europe! (US 3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years 1980-2001) • We work far less hours • -> societal model and societal values

6. Change of Paradigms • Networking characteristics: • complexity • dynamics • synthesis, and “best guesses” • connectivityrather than competence • Global issues binding technology, business and legal innovation • “e- space” for “all” • privacy, IPR, ADR etc…. • public-private partnership • Digitalization of goods and services • from cost to value

7. The response needed • Innovation • Technology driven research meeting demand-driven research in real world settings: Living Labs as melting point • Creativity • Supporting multidisciplinary, connected work environments for knowledge intense work • Inclusion • Creating possibilities for work communities and atypical work relations to capture the full participation of all Europeans • Covering both « old » and « new » sectors by systemic innovation

8. ICT for collaboration fostering competitiveness ICT for collaborative working environments HUMAN BRAINS COLLABORATION -seamless interaction CREATIVITY -new ideas EFFICIENCY -allocations of resources -participation to work EFFECTIVENESS -do tasks anywhere, anytime, with anyone INNOVATION -new products and services PRODUCTIVITY AND GROWTH COMPETITIVENESS

9. Workplace innovations and productivity Workplace Innovations account for 89 % of Multifactor Productivity gains* *Black and Lynch. San francisco federal reserve. 2004

10. high Breakthrough Value of innovation average insignificant Low Alignment of team members’ disciplines low High Diversity – strength of Europe ! @ Lee Fleming, Perfecting gross-pollination. Harvard Business review September 2004.

11. Full Impact Needs Systemic Innovation Component innovation Systemic innovation

12. From excellence at the point of production towards excellence in collaborative networks XX century • A. Smith: Chain production • D. Ricardo: Specialization XXI century • Working in Groups • Collaboration: Seamless work to achieve common goals: cooperation + competition

13. Competence nodes networking L L L Competences Connectivity Leadership Customers

14. Thesis • In knowledge economy the trends suggest us to move from organisation- to human centric perspective: • We all have multiple simultaneous roles: • private - public • work – private • often multiple and changing in context with no clear boundaries • Organisations vs. Communities • Organisations catalyse or inhibit value creation • Incentives for the individuals to value creation

15. Trend visible in the press, or is it actually? • “Collaborative solutions will be the next billion-dollar category”. BusinessWeek (2003) • “Almost everything is group-oriented. Everything has to do with the inefficiencies that exist with people working together” Bill Gates (Oct. 2003) • “Collaboration with colleagues, partners and customers will allow to find optimal, innovative solutions”. Japan’s Future office Scenario (April 2004) • “Global collaboration, customer feedback and personal knowledge management are transforming the workplace today”. IWPC (2004)

16. AMI@Work family of communitiesInnovation, Inclusion and Creativity for Empowering, Person-centric New Working Environments ‘horizontal’ technology themes & SEEM ‘vertical’ challenging verification environments Collaboration@Work Chair : Wolfgang Prinz, Fraunhofer FIT (DE) EC : Isidro Laso Knowledge@Work Chair : Anne Jubert, CRSA (FR) EC : Paul Hearn Rural@Work Chair : Nuria De Lama, Moviquity (ES) EC facilitator : John Nolan Engineering@Work Chair : Roberto Santoro, ESoCE-NET (IT) EC facilitator : Teresa De Martino Logistics@Work Chair : Kulwant Pawar, Univ. Nottingham (UK) EC facilitator : Florent Frederix Well-being Services @Work Chair : Niilo Saranummi, VTT (FI) EC facilitator : Olavi Luotonen Media@Work Chair : Timo Saari, CKIR, HIIT (FI) EC facilitator : Leonie Schaefer Mobility@Work Chair : Hans Schaffers, Telematica Inst. (NL) EC : Michael Ziegler SEEM@Work Chair : Flavio Bonfatti, Univ. Modena (IT) EC : Oluf Nielsen New Working Environments www.AMIatWork.com 16/12//2004

17. Challenges for Collaborative work • Mobility to allow work anywhere at anytime, thereby productivity. Seamless connectivity • Collaboration* to ensure the work with whoever owns the needed knowledge, thereby productivity and creativity. Management of complexity • Virtualization of the work environment to allow contextualized services, thereby creativity. Virtualization • Augmentation of human capabilities with artefacts, thereby productivity. *. around a 50% of all companies’ activities are related to interaction between individuals and between them with the environment.

18. Intelligent Collaborative Environment • Goal: inferring the goals and needs of users from multiple sources of information about activity and interests • Virtualised environment that feels the worker and react to his situation. Multi-technology and multidisciplinary complex systems that includes: • Context awareness, • Location and Identity, • Human Activity management in an office environment, • Adaptive systems, • Multimodal Human Computer Interaction • Automated visual surveillance. • Building upon AMI@work research

19. Conclusions • Human Centered Knowledge Society means • Increased responsibility for the individual • Increased productivity through innovation and creativity • Time gain by collaborative structures and shared environments • Increased possibilities for wealth creation by atypical job relations • New work paradigms • New work environments

20. Matrix: the machines were only half right…. • Ford saw us as units of production • Friedman see us as units of consumption • The matrix saw us as units of power We are creators…no longer creatures

21. Contact websites • http://europa.eu.int/eeurope • http://www.cordis.lu/ist • http://www.amiatwork.com • and e-mail: bror.salmelin@cec.eu.int