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Survivor VII Lost in the Content Jungle

Survivor VII Lost in the Content Jungle . Survey the Terrain . Conduct a needs assessment. What is the Licensor offering and does it meet the needs identified? Everything is negotiable. Who are the users ?. The Library staff – Reference or Collection Development. Patrons/end-users?

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Survivor VII Lost in the Content Jungle

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  1. Survivor VIILost in the Content Jungle

  2. Survey the Terrain • Conduct a needs assessment. • What is the Licensor offering and does it meet the needs identified? • Everything is negotiable.

  3. Who are the users ? • The Library staff – Reference or Collection Development. • Patrons/end-users? • Platform & format requirements • KM/Intranet • Extranet • E-mail

  4. The Food Chain

  5. The Content Food Chain • Authors/Journalists – freelance and staff • Photographers – freelance and staff • Original distribution medium • Paper • Broadcast • Video/Film • Web • Content owners/publishers • Syndicators/Aggregators

  6. In the Beginning: • Aggregators • No electronic feeds required at first • Scan, key – whatever necessary to address conversion standards of hosting services • Proprietary systems – access restricted • Percent of revenue • Minimum amount of work required by publisher • Money for nothing

  7. Dot.com to Dot.bomb • OCLC estimated in 2001, the Web had grown to 8.4 million unique web sites up from 7.1 million in 2000 • 18% growth rate is indicative of dot.com bust as well as overall maturing nature of the Web, down from 52% in past year. • 40% of these sites are public and offer content that is freely accessible by the general • 21% are private sites that include access restrictions or fee based subscriptions

  8. The New Gold Rush • Publishers love/hate relationship with the Web • Loss of control/protecting assets • Better understanding of value of data – the Royalty Creep • Placing more restrictions on third parties • Aggressively pursue conversion applications • Enables not only web site creation but ability to supply data directly

  9. Survival of the Fittest This isn’t Kansas, Toto!

  10. Old Players, New Players, Who Owns Whom? • Everyone can be a content creator – barriers to entry are minimized. • But is it the same content? • What about archives • What about images • Embargoes • Is more better?

  11. Rules of the Game • Know your use requirements • Understand license grant/terms • Assignment if ownership changes • Not just about cost or cost structure • Just in time vs. just in case • Collection development for the 21st century

  12. And the Winner is!!! • Be creative • Understand what you need and why • Don’t be bulldozed by price • Look before you leap • Address short term but prepare for long term

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