Download
1 / 23
230 likes | 334 Views
iHeartRadio. Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own custom stations inspired by your favorite artist or song. With more than 15 million songs,
E N D
iHeartRadio • Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own custom stations inspired by your favorite artist or song. • With more than 15 million songs, • iHeartRadio features more music • backed by better music intelligence • than any other service available. • All for free. It’s hard not to love. • 145+ million monthly listening hours • 43+ million registered users • 1750+ live radio stations • 15 million songs; over 400,000 artists Best-in-class, cross-platform assets improve the effectiveness of campaigns. Source: iHR internal data
DigitalIntegration • iHeartRadio Audio Ads - Streaming • What are they? • Integrate your audio marketing message into the desktop, tablet and mobile experience of iHeartRadio, a free, all-in one digital radio service. • Why iHeartRadio Audio? • Reach the passionate radio audience wherever they are listening • Audio marketing messages integrated into the radio listening experience produces strong ad effectiveness metrics • Target and activate engaged consumers while they are a click away from your online website and shopping destination • Creative Options • :05 to :120 Spot Lengths • 300x250 companion banner ads Best-in-class, cross-platform assets improve the effectiveness of campaigns.
DigitalIntegration NEW! • Mobile Display Banners on iHeartRadio App • What are they? • Activate consumers at all points in their day, using mobile display • units on iHeartRadio, a free, all-in one digital radio service. • Why iHeartRadio Mobile Display? • iHeartRadio is touching consumers every day who enjoy the • mobility of taking radio to work, to the gym and just about • anywhere their tablet or mobile device may go • Target and activate engaged consumers while they are one click away from your mobile site and shopping destination • Showcase your message in premium positions • Visual opportunity within non-listening experience • Creative Options • 320x50 • Geo-targeted for App on “Home” and “My Stations” pages • Includes tap-to landing page, call, video or play station (or download app) My Station Screen 320x50 Home Screen 320x50 Best-in-class, cross-platform assets improve the effectiveness of campaigns.
DigitalIntegration NEW! • Video Pre-Roll on iHeartRadio • What is it? • Demand your audience’s attention with: 15 second pre-roll video ads on iHeartRadio that run before premium content. • Why Video Pre-Roll? • Reach captive and engaged audience with video message • The video player will launch automatically prior to launch of the streaming station • Affiliation with an incredible brand iHeartRadio • Auto-play video reaches highly-engaged consumers eagerly anticipating station play • Visual opportunity within audio environment • Creative Options • :15 second Video Commercials • Endorsement Commercials Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Video Pre-Roll on iHeartRadio Mobile • What is it? • Demand your audience’s attention with: 15 second pre-roll video ads that run before premium content on the iHeartRadio mobile app. • Why Video Pre-Roll? • Reach captive and engaged audience with video message • Be everywhere your consumer is, at all points throughout the day • Affiliation with an incredible brand iHeartRadio • Auto-play video reaches highly-engaged consumers eagerly anticipating station play • Visual opportunity within audio environment, one tap away from point-of-purchase • Creative Options • Tap to Web • Tap to Play Station within IHR app Best-in-class, cross-platform assets improve the effectiveness of campaigns
Digital Integration • Display Banner Ads • What are they? • Showcase your message with premium display units on the desktop version of our station sites. • Why Display Ads? • Build brand awareness, consumer affinity and boost search results • Display units may be customized with station talent or around station events • Intersect with our listeners as they navigate through the site • Creative Options • 728x90 • 300x250 • 300x600 • Audio & Video Embedded Best-in-class, cross-platform assets improve the effectiveness of campaigns.
DigitalIntegration • Pushdown Display Ads • What are they? • Command your audience’s attention with expandable pushdown advertisements on the station homepage • Why Pushdown Ads? • Pushdown Ads provide premium placement through homepage positioning and “can’t miss” messaging. • More engaging, attention-grabbing and effective than standard display ads • Include custom messaging, endorsements and/or “call-to-action” • Creative Options • Expandable 970x415 closes to 970x90 • Choose from hundreds of pre-made templates or custom messaging • Utilize your celebrity endorser • Add corresponding 300x250 to maximize impact Best-in-class, cross-platform assets improve the effectiveness of campaigns.
DigitalIntegration • Rich Media Floating Ads • What are they? • Enhance your display campaign with engaging rich-media advertisements on the homepage and other premium sections of our websites • Why Rich Media Floating Ads? • Floating Ads are dynamic ads that provide premium placement and “can’t miss” messaging • More engaging, attention-grabbing and effective than standard display ads • Include custom messaging, endorsements and/or “call-to-action” • Creative Options • Choose from hundreds of pre-made templates or custom rich-media content • Utilize your celebrity endorser • Add corresponding 300x250 to maximize impact Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Digital Endorsements What are they? Your brand is endorsed by one of our leading celebrities. CCM+E endorsements are more than a “plug” as the personality gets behind the message and provides a platform for engagement on-air that not only elevates your message but also makes it an event. • Why Digital Endorsements? • Endorsements are even more powerful when the message can be repeated and shared • Your message needs to be everywhere the consumer is, as people consume radio and engage with their favorite personalities in many formats • Creative Options • High-Impact • Takeovers • Walkout Videos • Banners • Customizable Opportunities • Social Media • Contests Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Station Blog Sponsorship/Featured Content • What is it? • Reach our most engaged fans by including custom messaging and/or high-impact ad experiences in our station or personality blogs • Why Station Blogs? • Include your brand messaging within the fiber of our stations’ in-demand content • Sponsor a personality blog, and use the power of a celebrity endorsement to reach our most loyal fans • Creative Options • Display banners • High-impact takeovers • Personality endorsements • Custom opportunities available Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Social Media Emails Loyalty Programs
DigitalIntegration • Social Media What is it? Drive traffic immediately, and generate timely results by leveraging the power of our brands’ and personalities’ social media influence and reach. • Why Social Media with CCM+E? • Use our powerful local social presence to promote a product, special offer or event • Promote discounts and exclusive offers with our powerful station brands and personalities to drive engagement virally • Drive fans to your clients’ social media pages, and build a larger, more engaged audience • Creative Options • Custom programs to grow likes, promote exclusive content, and/or drive people in-store • Customizable Landing Page on our local station sites, or your clients’ social pages • Utilize celebrity endorsers Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Brand-Integrated E-mails • What are they? • Reinforce your integrated campaign with a unique opportunity to communicate with our listeners via email. • Why Brand Integrated E-mailings? • Content-rich news blasts integrate your messaging with station content requested by our most loyal listeners • Ideal platform for direct response messaging • Creative Options • 300x250 • Animated or Interactive • Audio & Video Embedded Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Loyalty Programs • What are they? • Engage loyal listeners by participating in our loyalty program, where users receive points for taking action on our sites and yours. • Why Loyalty Programs? • Increase time spent with your brand • Track results by demo and participation • Summarize actionable information to help you make better • Creative Options • Trivia • Games • Contesting • Surveys • Featured Links • Offers & Coupons Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Birthday E-Cards • What are they? • Be the brand that our listeners remember on a special day in their lives by sponsoring our daily birthday message service. • Why eBirthday Cards? • Build on the excitement that comes with being associated with birthday wishes from our stations and top, local celebrities • Drive consistent awareness and sales • through direct response via email • Offers the flexibility to changeyour offer throughout the year • Creative Options • 300x250 • 728x90 • Animated • Interactive • Audio & Video Embedded • Coupon Special Offers • Seasonal Offerings Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Brand-Integrated Contests • What are they? • Seamlessly executed contests hosted on our local station sites or on your company’s Facebook page. • Why Contesting? • CCM+E can secure prizes that add entertainment sizzle to your campaign • Build your email database and social following • Increase engagement and time spent with your brand • Social contesting capabilities extend your contest • Creative Options? • Customizable Landing Pages • Like Gate on Facebook • Insured contesting Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration • Brand-Integrated Games • What are they? • Engage users with a fun tool that showcases your branding messaging in an integrated way • Why Integrated Games? • Online gamers are more likely to shop online than other audiences • Online games provide the consumer with a direct path to purchasing • Games can drive database, user registration options or social media followers • Games will live on pages that are customized for your objectives. They may include your tv creative, maps, social media links, limited offers or coupons. • Creative Options • Trivia, Quizzes, Matching & Scratch and Win • Customizable Opportunities Best-in-class, cross-platform assets improve the effectiveness of campaigns.
Digital Integration This is not available in all markets; please check to see if you have an SMS program platform • Mobile Brand Integrated SMS What is it? Get into the palm of their hands with an integrated SMS program that delivers results. • Why CCM+E Brand Integrated SMS? • Use the power of radio and digital messaging todrive immediate communication, push out offers or grow an opt-in list of SMS users for future marketing messages: • 98% of SMS messages sent are opened • 83% of them are opened within 3 minutes • SMS has 8 times the response rate of email • Creative Options • “Text 2 Win” Programs • Customized Bounce-Back Messages Best-in-class, cross-platform assets improve the effectiveness of campaigns.
