Video on the Web October27, 2010 U.S. EPA Web Workgroup Conference Presented by Margaret Ford

1. Video on the WebOctober27, 2010U.S. EPA Web Workgroup ConferencePresented by Margaret Ford 1

2. Outline • What is the Office of Multimedia? • Quick history of Video • Office of Multimedia Workflow • Content is King! Storytelling • Tools and Resources • A word from our sponsor(s)! • Next Steps 2

3. What is the Office of Multimedia (OM)? The Office of Multimedia staff provides the Office of the Administrator and others creative services and access to state-of-the-art technology through Video, Photography and Graphics. Home of Studio One and IPTV, OM uses engaging broadcast content to serve the entire EPA. All requests for services are handled on a priority basis. Examples of our work can be found at: http://intranet.epa.gov/media 3

4. The Office of Multimedia (OM) Video Gallery Photo Galleries (Stock photos) http://intranet.epa.gov/media/ 4

5. History of video on the Web: what does it all mean? • Over 70% of all Internet traffic is now video • Bandwidth problems that plagued rich media have dissipated. • Hesitation by some sectors (Government, Non-profits) to use video is no longer warranted: Section 508 hurdles successfully navigated. 5

6. OneEPA CommunicationsMerging: Press, Web, Multimedia, Social Media Video IBW Event 12/04 Press Tour Web Feature Press release With Elected Officials 6

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10. Content is King! • Concept, Product Review Process • Treatment and scripting • Putting a human face on the narrative arc • Storyboarding • Establishing a shot list • Broll, interviews, editing • Choosing a graphic “look” and audio issues • Review process 10

11. Video – OM Workflow • Tools of the trade • Edit on Apple computer in FCP • Use Compressor or Quicktime Pro (depending on project) • Review version -- export to Windows Media using Flip4Mac (320 X 240/160) • FTP upload for Product Review – MOV or AVI file with minimal compression 11

12. FCP sequence settings 12

13. Shooting: Tips for capturing excellent content • Use a fluid head tripod to steady the camera. • Shots should be tight in on the subject • Panning should be limited. • Audio (lavaliers and ambient audio) • Lighting for web video can be different since compressing video sometimes darkens images by 10% (although this can be mitigated somewhat in the post-production process) 13

14. Objective of Compression • Reduce video file size without reducing quality using a video codec. Equal parts technology equal parts art. Remember! • Do not recompress video. Recompressing video leads to quality degradation, such as artifacts. • Make your video as short as possible. Trim the beginning and end of your video so it is as short as possible, and edit your video to remove any unnecessary content. No black fadeups! • Adjust your compression settings. Test your footage, and modify it until you find the best setting possible for the video you are compressing. • Limit effects and rapid movement. Any kind of movement, particularly with many colors, increases file size. 14

15. Why Is EPA using Flash?From a Technology Perspective • Cross browser/Cross platform independence • Can you still use what you have? –Yes • Do you need to convert everything? -No 15

16. Why Flash? From the User’s Perspective Guidelines • With Flash you (developer/designer) control user experience • Player size • Automatic startup • Surround video with supporting information BP Oil Spill Waste Cleanup (16 x9, 480 px wide by 300) 16

17. Flash Video with Captions Workflow 17

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19. The Tools: Captioning • Hi-Caption, end-of-life product • MacCaption from CPC Software ($5K) • MAGpie (free, please contact R9’s Patti Nelson for workflow) • CC for Flash (free) • SlickCaption ($49) 19

20. Changes at OM this year • The move to HD, 16X9 vs. 4 x3 • OM is expanding , two new producers • Web video vs DVDs, other delivery types • Product Review and the move to CMS • Final delivery on the Web -- embedded, iframes, youtube, other vendors EPA's Youtube Channel • Providing translations • Captioning 20

21. HTML 5 Guidelines The future of video on the Web? • Embedding Google Earth flyovers, screen-scraping data sets, real–time compositing, etc Example of interactive music video 21

22. Next Steps • Form regional workgroup • Weigh in on Web delivery options • Solicit regional staff details to HQ • FTP issues, regional assignments • Logos and lower thirds rollout • For more information sign the email list or contact slotkin.ron@epa.gov or ford.margaret@epa.gov 22

23. Video Resources Gov't portal: http://www.usa.gov/Topics/Graphics.shtml EPA sites: http://www.epa.gov/nscep/ http://intranet.epa.gov/media/ http://intranet.epa.gov/media/video/videogallery.htm http://www.epaosc.net/Regionmap.asphttp://www.ertvideo.org/home.htmlhttp://www.epa.gov/superfund/programs/er/resource/index.htm Tools: http://www.mightycoach.com/articles/mm2/captureformats-moviemaker.htmlhttp://www.microsoft.com/windowsxp/using/moviemaker/default.mspx http://www.squared5.com/ http://ncam.wgbh.org/richmedia/index.php http://www.camstudio.org/ Rules: http://www.access-board.gov/sec508/guide/1194.24.htm Footage: http://www.worldclips.tv/ http://www.lib.noaa.gov/docs/wind/videoportal.html http://www.noaanews.noaa.gov/broll/ http://www.pmel.noaa.gov/vents/geology/video.html http://sos.noaa.gov/video/ http://marsrovers.nasa.gov/gallery/video/spirit01.html http://www.nasa.gov/multimedia/videogallery/index.html https://contest.hq.nasa.gov/video_contest/ http://hvo.wr.usgs.gov/gallery/kilauea/volcanomovies/ http://www.census.gov/pubinfo/www/broadcast/ http://memory.loc.gov/ammem/dihtml/divideos.html http://www.archive.org/details/movies http://www.archive.org/details/opensource_movies http://mic.imtc.gatech.edu/http://mic.imtc.gatech.edu/h ttp://www.sandia.gov/news/resources/video-gallery/index.html Podcasts: http://www.usa.gov/Topics/Reference_Shelf/Libraries/Podcasts.shtml 23

24. Video on the WebOctober27, 2010U.S. EPA Web Workgroup ConferencePresented by Margaret Ford 24