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Reaching your audience in the digital age

Reaching your audience in the digital age. Sarah Fracek Account Executive, Social Media Director. “People don’t watch TV commercials” “People don’t listen to the radio” “No one reads the newspaper”. Is traditional marketing declining?. Upload more than 2.7 million photographs

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Reaching your audience in the digital age

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  1. Reaching your audience in the digital age Sarah FracekAccount Executive, Social Media Director

  2. “People don’t watch TV commercials” • “People don’t listen to the radio” • “No one reads the newspaper” Is traditional marketing declining?

  3. Upload more than 2.7 million photographs • Share 1 million links • “Like” 7.6 million pages During the next 20 minutes, Facebook users will …

  4. Twitter will have ~200 million users in 2011 • Facebook has over 500 million users; half are logged on in any given day • Web surfers view over 2 billion videos a day • There are 32 million Wordpress-based blogs  • 1 in 4 U.S. Adults now use mobile apps • Sites like Facebook and Twitter now account for 22.7% of our time spent on the web Just how big is the digital world?

  5. Consumers are living digitally. Businesses must do the same.

  6. http://www.youtube.com/watch?v=D3qltEtl7H8&feature=related Are your consumers breaking up with you?

  7. So how do you reach them in this digital age?

  8. We don’t ADVERTISE to them online. We must PARTICIPATE IN A CONVERSATION and ENGAGE them. • FACEBOOK is NOT the answer. • Consumers won’t look for products and services anymore. They will find them via their social networks with WOM • Brands need to develop more consumer-relevant content to keep relationships with customers and stay top-of-mind • Digital will be the main content platform where all brand-related content is available. All other forms of media will carry teasers. In the future …

  9. Evolution from Marketing to Conversations

  10. New tools for marketers

  11. Endless amounts of data

  12. Mainstream Online Turn everything you know on its head. • Images taken in before words • Logo, bottom right • Designed for freshness • Interrupts their life • Trying to make money • Words taken in before images • Logo, top left • Designed for familiarity • Visitor chooses to interrupt their life • Trying to save money Print vs. Web

  13. How do I find my audience online?

  14. Download at www.pkamar.com/WIMA Online Community Monitoring List

  15. SEO-enhanced • Easy to navigate • Regularly updated • Give them a reason to come back • Motivation to visit (free stuff, games, interactivity, resources, information, etc.) Start with a “good” Web site

  16. Tailor your message to the medium

  17. Reaching your audience in the digital age Slides can be downloaded online at www.pkamar.com/WIMI Sarah Fracek Account Executive/Social Media Director E-mail: sarah@pkamar.com LinkedIn: www.linkedin.com/sarahfracek Twitter: @SarahFracek Phone: 262-241-9414

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