Communicating Financial Information to a Non-Financial Audience. IABC International Conference June 27, 2005 Washington, D.C. James D. Cole, CPA Email questions to [email protected]
IABC International Conference
June 27, 2005
James D. Cole, CPA
Email questions to [email protected]
Disclaimer: This presentation is made in support of the educational efforts of the participants and should not be deemed to represent professional advice of a legal, accounting or investment nature. The application of these concepts as presented is necessarily dependent on the circumstances of each situation and would therefore require appropriate consultation with professional service providers before implementation.
……Learn what does and does not need to be said and how to “walk through” critical information with non-financial audiences. Also learn how to obtain better information from accountants and financial experts to improve YOUR communication efforts.
Poor financial communication examples
Integral role in financial communication
Internet definitions of communication
The act of transmitting verbal and non-verbal information and understanding between seller and buyer.
“the transfer of an idea, concept, data or other information from one person to another”
“Unwanted sound, or the FAILURE to successfully transfer an idea, concept, data or other information from one person to another”
Both can result in action
Role of CPA
Per Virginia Society of CPA’s website, “One advantage of working with CPAs is that they speak your language” …..” they are adept at untangling financial as well as non-financial puzzles and illustrating the total picture with clarity and objectivity” ….
Refer to products (sales of cars, etc.)
Use the terminology of your audience