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Welcome to. and all you ever needed to know about Brand Management!. What do you see?. C O N S U M E R S. What is Brand Management?. Finance. Market Research & Innovation. Supply Chain. BRAND MANAGER. Marketing Agencies (advertising, etc). Sales Force.
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Welcome to... and all you ever needed to know aboutBrand Management!
C O N S U M E R S What is Brand Management? Finance Market Research & Innovation Supply Chain BRAND MANAGER Marketing Agencies (advertising, etc) Sales Force
So Let’s be Degree AP / Deo Brand Managers Today… • Today • Past • Functional • Emotional
Managing the Marketing Agencies “Play” Ad
Managing the Marketing Agencies “Play” Poker
How this affects YOU: Brand Marketing Interns • Team Player and ownership over a business • Development and execution of consumer promotions plans • Assessment of new marketing opportunities • Participate in brand planning & budgeting process • Lead competitive analysis and tracking activities • Immediate impact to the growth of a business
So is it ? • What we’re looking for: • Challenge the obvious • Breakthrough Thinkers • Seize the future • Lead high performance teams
Next Steps • January 25 – Roundtables • February 7 – 1st Round Interviews