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Using pre-competitive industry collaboration to solve shared problems

Using pre-competitive industry collaboration to solve shared problems Sarah Lugaric, Seven Streams Group April 28, 2011 SCAA Symposium Houston, TX.

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Using pre-competitive industry collaboration to solve shared problems

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  1. Using pre-competitive industry collaboration to solve shared problems Sarah Lugaric, Seven Streams Group April 28, 2011 SCAA Symposium Houston, TX

  2. “Shared value creation will involve new and heightened forms of collaboration … Major competitors may need to work together on precompetitive framework conditions, something that has not been common in reputation-driven CSR initiatives.”- Michael Porter & Mark Kramer Jan-Feb 2011

  3. US Dairy Industry Who’s doing it? Global Apparel Industry

  4. Barrier #1: We’re competitors

  5. Barrier #2: “It’s not my job”

  6. Barrier #3: “It’s not important to the customer” “Hey, honey? Thanks for not cheating on me today. You’re the best!”

  7. “I’ve always thought all businessmen were greaseballs… and I still do.” Barrier #4: “We’re too different”

  8. 4 Barriers 1. “We’re competitors” • 2. “It’s notmy job” • 3. “It’s not importantto the customer” • 4. “We’re too different”

  9. Success Factors • Clear, shared vision that creates value for everyone • Often initiated by a few key influencers - large and small – plus trusted, neutral party • Open, transparent processes • Clear metrics for success, tracking of progress, and structure for accountability

  10. Is it time for Coffeeball 2.0?

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