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Marketing Capabilities Model - A matrix of marketing Capabilities

CIO Pages Marketing Capabilities Model is a strawman capability map of marketing capabilities which enterprises can customize to their unique needs. Visit: https://www.ciopages.com/store/marketing-capabilities-model/

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Marketing Capabilities Model - A matrix of marketing Capabilities

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  1. Marketing Business Capabilities Model https://www.ciopages.com/store/marketing-capabilities-model/

  2. Marketing is transforming. Today, data, analytics, innovative models, and new channels are driving the change.

  3. Bridge the Strategy to Execution Gap. Business Capabilities are a Structural Blueprint of an enterprise. They capture the Essence of What a Business Function Does and Can Do.

  4. Marketing Capabilities Matrix Level 1 Marketing Capabilities Matrix Level 1 5. Marketing Analytics and Reporting 1. Marketing Strategy and Planning Marketing Capabilities Matrix 4. Marketing Resource Management 2. Marketing Execution 3. Marketing Compliance 4

  5. MARKETING CAPABILITIES MATRIX LEVEL 1 AND 2 MARKETING CAPABILITIES MATRIX LEVEL 1 AND 2 1. Marketing Strategy and Planning 3. Marketing Compliance Marketing Strategy Definition Marketing Compliance Policy Development Industry Trends Analysis Competitive Analysis Media Permissions Archival and Retention Social Media Policy Enforcement Data Privacy and Security Compliance Marketing Budgeting Marketing Compliance Planning Accessibility Compliance Market Segmentation and Targeting Customer and Market Research Brand Strategy Development 4. Marketing Resource Management Agency Roster and Management Marketing Staff Management Marketing Supplier and Vendor Management Nested Visualization of two levels. 2. Marketing Execution Prospect Marketing and Lead Generation Creative/Collateral Assets Management Advertising Management Email Management Marketing Distribution Marketing Calendar Mobile and In-App Marketing included for additional granularity. (Levels beyond two are not shown here.) Decomposition to third level is Marketing Training and Skills Development Marketing Technology Stack Management and Integration Customer Marketing Content Management 5. Marketing Analytics and Reporting Social Media Marketing Website Marketing Public Relations Marketing Data Mining and Insights Marketing KPIs and Success Measures Benchmarking Event Marketing and Sponsorships Affiliate and Partner Marketing Influencer Marketing Marketing Efficacy Measurement Marketing Reports and Dashboards Social Media Analytics Webinar and Virtual Event Marketing Video Marketing Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Attribution Modeling and Analysis Conversion Rate Optimization and A/B Testing ROI Analysis and Optimization Customer Retention and Loyalty Programs Growth Marketing 5

  6. Value of Business Capabilities: •Foster alignment between business and IT. •A Capability-anchored Transformation Roadmap eliminates redundancy and focuses on capability evolution •Juxtaposing capabilities and systems/applications provide a footprint analysis for optimization. •And so much more.

  7. Business Capabilities Map Snapshot: • About 300 Capabilities decomposed into three levels. • Capability Definitions • KPIs aligned to Capabilities. • Editable PowerPoint, Excel, and Word Formats. And bonus files.

  8. TO PURCHASE THE CAPABILITY MAP VISIT: https://www.ciopages.com/store/marketi ng-capabilities-model/ 20XX PRESENTATION TITLE 8

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