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Blogging For Small Business

Blogging For Small Business. Great to see you (again)!. Dan Smink Partner. Dan Stratford Partner. Agenda. Why Blog? How To Generate Content Optimize Your Posts Promote Your Blog Make Your Blog Brilliant. Why Blog?.

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Blogging For Small Business

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  1. Blogging For Small Business

  2. Great to see you (again)! Dan Smink Partner Dan Stratford Partner

  3. Agenda • Why Blog? • How To Generate Content • Optimize Your Posts • Promote Your Blog • Make Your Blog Brilliant

  4. Why Blog? “Excellent content is one of the core components of digital marketing.” Companies that blog get: • 55% more website visitors • 97% more inbound links • 434% more indexed pages … than companies that don’t blog

  5. Why Blog? 7Reasons to Blog • Gain Visibility as a Thought Leader • Engage Customers in a Dialogue • Every Blog Article is an SEO Opportunity • Blogs Are Link Bait • Humanize Your Brand • In Google, Fresher Content = Better Website • Capture long-tail traffic

  6. How To Generate Blog Content • Answer customer questions • Comment and write about complimentary services • Comment and write about competing services • Repackage existing materials • Aggregate industry information • Guest Blogging • Think beyond text • Interview An Expert • Make a List • Make a Chart • Take a stance • Look at your site’s analytics

  7. Make a Plan • Answer customer questions • Comment and write about complimentary services • Comment and write about competing services • Repackage existing materials • Aggregate industry information • Guest Blogging • Think beyond text • Interview An Expert • Make a List • Make a Chart • Take a stance • Look at your site’s analytics

  8. How to Optimize Your Blog Posts • Keyword – in title, headings, alt text, • Social Media Buttons • Images with alt text • Eye-catching Titles • Formatting Is Your Friend • In-text Calls-To-Action • Sidebar Calls-To-Action • Make It Actionable • Make It Entertaining

  9. How Often To Blog? “Blog as often as you want people to pay attention to you.” ~Josh HalletDirector, Voce Connect • Do the math. • How many leads needed? • How many visits per lead? • How many visits from your blog? • Frequency • At least once per week • Ideally 2-3 times per week • Significant increase in traffic when you post more than once per day. • Editorial Calendar • Map out frequency • Focus on specific keywords • Maintain balance between types of content

  10. Promote Your Blog Social media sites • ‘nuff said Bookmarking sites • Stumbleupon, Reddit Share with your network • Email signature, newsletter Blog networks • Guest post, comment Syndication websites • Outbrain.com, syndic8.com

  11. Make Your Blog Brilliant • Blog from your website • Be keyword driven • Write for humans • Optimize your posts • Promote your posts • Develop an editorial calendar • Find your voice • Write compelling content • Write regularly • Include Calls-To-Action

  12. Video Blog

  13. Blog Mistakes • Selecting Keywords That Don't Reflect How People Actually Search • Failing to Perform Competitive Keyword Analysis • Not Focusing on Profitable Terms • Having an Uneven Distribution of Keyword Difficulty • Not Knowing Your Geography • Not Monitoring Search Trends • Failing to Maintain and Adjust Over Time

  14. How To Measure Your Blog “Business blogging without measuring results is a waste of time.” • Visitors • Leads • Subscribers • Inbound Links • Social Media Shares

  15. Questions?

  16. Contact Us Dan and Dan C1 Partners P: 303.501.1821 W: c1-partners.com T: @c1partners E: info@c1-partners.com

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