blogging in business
Download
Skip this Video
Download Presentation
Blogging in Business

Loading in 2 Seconds...

play fullscreen
1 / 24

Blogging in Business - PowerPoint PPT Presentation


  • 157 Views
  • Uploaded on

Blogging in Business. Dawa N. Kam S. Jordan N. Luke H. Louie Y. Chelsea F. Grace W. . The New Generation Group. WHAT IS A BLOG ?. History of Blogs. 1994. 1997. 2005. 2006. 2004. 1999. Technical Considerations. Goals Budget Blog design and blog tools Platforms Hosted Blog

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Blogging in Business' - yale


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
blogging in business

Blogging in Business

Dawa N. KamS. Jordan N. Luke H. Louie Y. Chelsea F. Grace W.

The New Generation Group

history of blogs
History of Blogs

1994

1997

2005

2006

2004

1999

slide5
Goals
  • Budget
  • Blog design and blog tools
  • Platforms
    • Hosted Blog
    • Stand alone blog platform
slide10
Building trust
  • Creativity
  • Being active and consistent
how it should be used
How It Should Be Used
  • Sharing of information
  • Interaction
  • Sharing expertise / experience
  • Helpful instructions
  • Posts should be open to comments
how it should not be used
How It Should Not Be Used
  • Providing ways to cut corners
  • To completely self-motivate
  • Used as a personal blog
  • Don\'t discuss insider information
importance of blogging in business
Importance of Blogging in Business
  • Improve company\'s online presence
  • Build relationship
  • Help build brands
  • Attract media attention
topics
Topics
  • Taxation
  • General knowledge/advice
  • Auditing
  • Social media
  • Fraud
  • Accounting systems information
  • Satire
problems with business blogging
Problems with Business Blogging
  • Requires customer understanding
  • Requires updates
  • Time management
  • Negative comments
  • Legal issues
recommendation for effective business blogging
Recommendation for Effective Business Blogging
  • Focus on the customer
  • Update blogs
  • Plan ahead
  • Monitor comments
blog comparison
Blog comparison

Accounting Blog:

Dustin R. Nestor (CGA)

http://www.drncga.com/blog/

Marketing Blog:

CastleCS Marketing and Advertising

http://www.castlecs.com/blog/

blog comparison1
Blog Comparison

Accounting:

- Informative approach.

- Less selling more teaching.

- updates about new policies and rules.

- posts are inconsistent and infrequently updated.

Marketing:

- frequent blog posts

- interactive posts.

- Advertising for firm as much as possible.

- Links blog topics with services they offer.

summary
Summary

- What is a blog?

- History of blogging

- Blog structure

- Emotional considerations

- How blogs should/shouldn\'t be used

summary cont d
Summary (cont\'d)

- importance of blogging

- Accounting topics in blogging

- Problems with blogging

- Recommendations for effective blogging

credits
Credits
  • http://www.business2community.com/blogging/the-importance-of-blogging-for-your-small-business-0282539
  • http://businessinthecity.blogspot.ca/2012/07/the-importance-of-blogging-in-business.html
  • http://www.problogger.net/archives/2006/02/15/choosing-a-blog-platform/
  • http://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/
  • http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/
  • http://en.wikipedia.org/wiki/History_of_blogging
ad