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Blogging in Business. Dawa N. Kam S. Jordan N. Luke H. Louie Y. Chelsea F. Grace W. . The New Generation Group. WHAT IS A BLOG ?. History of Blogs. 1994. 1997. 2005. 2006. 2004. 1999. Technical Considerations. Goals Budget Blog design and blog tools Platforms Hosted Blog

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Blogging in business

Blogging in Business

Dawa N. KamS. Jordan N. Luke H. Louie Y. Chelsea F. Grace W.

The New Generation Group



History of blogs
History of Blogs

1994

1997

2005

2006

2004

1999



  • Goals

  • Budget

  • Blog design and blog tools

  • Platforms

    • Hosted Blog

    • Stand alone blog platform



Stand alone blog host examples
Stand-Alone blog host examples




How it should be used
How It Should Be Used

  • Sharing of information

  • Interaction

  • Sharing expertise / experience

  • Helpful instructions

  • Posts should be open to comments


How it should not be used
How It Should Not Be Used

  • Providing ways to cut corners

  • To completely self-motivate

  • Used as a personal blog

  • Don't discuss insider information


Importance of blogging in business
Importance of Blogging in Business

  • Improve company's online presence

  • Build relationship

  • Help build brands

  • Attract media attention


Topics
Topics

  • Taxation

  • General knowledge/advice

  • Auditing

  • Social media

  • Fraud

  • Accounting systems information

  • Satire


Problems with business blogging
Problems with Business Blogging

  • Requires customer understanding

  • Requires updates

  • Time management

  • Negative comments

  • Legal issues


Recommendation for effective business blogging
Recommendation for Effective Business Blogging

  • Focus on the customer

  • Update blogs

  • Plan ahead

  • Monitor comments


Blog comparison
Blog comparison

Accounting Blog:

Dustin R. Nestor (CGA)

http://www.drncga.com/blog/

Marketing Blog:

CastleCS Marketing and Advertising

http://www.castlecs.com/blog/


Blog comparison1
Blog Comparison

Accounting:

- Informative approach.

- Less selling more teaching.

- updates about new policies and rules.

- posts are inconsistent and infrequently updated.

Marketing:

- frequent blog posts

- interactive posts.

- Advertising for firm as much as possible.

- Links blog topics with services they offer.


Summary
Summary

- What is a blog?

- History of blogging

- Blog structure

- Emotional considerations

- How blogs should/shouldn't be used


Summary cont d
Summary (cont'd)

- importance of blogging

- Accounting topics in blogging

- Problems with blogging

- Recommendations for effective blogging



Credits
Credits

  • http://www.business2community.com/blogging/the-importance-of-blogging-for-your-small-business-0282539

  • http://businessinthecity.blogspot.ca/2012/07/the-importance-of-blogging-in-business.html

  • http://www.problogger.net/archives/2006/02/15/choosing-a-blog-platform/

  • http://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/

  • http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/

  • http://en.wikipedia.org/wiki/History_of_blogging


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