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Intercultural Communication

Intercultural Communication. Trends. Hi Context vs. Low Context. These are tendencies within a culture. Because Western Business Discourse is becoming common, there will be times when it isn’t suitable to use High Context trends when you might expect otherwise.

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Intercultural Communication

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  1. Intercultural Communication Trends

  2. Hi Context vs. Low Context • These are tendencies within a culture. • Because Western Business Discourse is becoming common, there will be times when it isn’t suitable to use High Context trends when you might expect otherwise. • Know your audience. Read previous communications from them for indications of preferences. Error on the side of greater formality if you are uncertain.

  3. High context rhetorical trends: Many Asian and M.Eastern Cultures • Homogeneous (inside/outside clearly defined) • Group oriented • Deviance discouraged • People oriented • Non-confrontational • Humanistic (self-control) • Risk-averse

  4. Low Context Rhetorical Trends:U.S. and other Western Countries • Heterogeneous (open to outsiders) • Individual oriented • Encourages variation • Active and solution oriented • Conflict encouraged (productive) • Procedural (rules govern behavior) • Welcome risk

  5. Typical Low Context Letter Structure • Address    • Salutation    • Main Point of Letter    • Body of Letter    • Action(s) to be Taken    • Close

  6. Suggested High Context Letter Structure • Address    • Salutation    • Set Context    • Background Information    • Main Point of Letter    • Elaborations    • Re-Set Context    • Close

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