Survey Design Project. What is Market Research?. MARKET RESEARCH : THE PROCESS OF DETERMINING WHAT YOUR CUSTOMERS WANT. Types of Market Research. TOTAL MARKET RESEARCH : WHAT IS THE POTENTIAL FAN BASE FOR MY PRODUCT?
SAMPLE: People surveyed who represent a larger group
TEST MARKET: Marketing goods in carefully selected areas prior to releasing on a larger scale
PRIMARY DATA: First hand information that has never before been collected
This is very efficient and can focus on needed info
It may be biased
OBTRUSIVE: Visually obtaining information: personal survey, taste tests..
UNOBTRUSIVE:Unseen, quiet observation: quiet observation, written surveys