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HRD Professional as Internal Change Agent. Presentation by Dr. Heinz Maise. Change. Attitude. Behaviour. Results. Culture Management. Strategy. Structure. Economic and Market Forces. Political and Culture Forces. Human Resources. Instruments to start the change.

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HRD Professional as Internal Change Agent

Presentation by Dr. Heinz Maise


Change
Change

Attitude

Behaviour

Results


Culture management
Culture Management

Strategy

Structure

Economic and

Market Forces

Political and

Culture Forces

Human

Resources


Instruments to start the change
Instruments to start the change

  • Managment by Objectives

  • Cost Reduction Program

  • Quality Program

  • Corporate Identity

  • Corporate Strategy

  • Customer Orientation

  • Market Orientation

  • New Structure

  • Training Program

  • Management Guidelines


Concept
Concept

Strategy


Conflict top management with central functions
ConflictTop Management with Central Functions

Organisation: Wants always details and wants from me a decision.

Controller: Delivers only lists and paper and needs to long.

Auditor: Knows only what’s not allowed.

EDP: Have each solution but never ready.

Lawyer: Knows all reasons way its not possible.

Public Relation: Should get rid off the journalists.

Personnel: The chairman of the workers council is still claiming to me.


Why strategies fail
Why strategies fail ?

  • Changing Environment

  • Corporate Culture doesn´t fit

  • Lack of Resources

  • Ineffictive realisation of action programmes

  • Unsatisfactory Results

Environment - Controlling

Strategic Controlling

Result - Controlling


Change agent

Company

Change Agent


Dimensions of the new management
Dimensions of the new Management

Customer

Orientation

Result

Orientation

Employee

Orientation


Development of the corporate culture
Development of the Corporate Culture

  • Consistency - Top down

  • Explanation and Discussion of the Culture with the staff and workers

  • Corporate Philosophy

  • Corporate Image

  • Recruiting

  • Information Policy

  • Communication Management


Results
Results

Employee

to will-

Willingness/Motivation

to be able-

Capability

to permit-

Practicability

Executives


Five p s
Five P´s

processes

policy

personnel

products

partners


Self responsibility
Self-Responsibility

To make the employee successful.


Have a closer look to
Have a closer look to

Professional

Change Agent


Profil of a change agent
Profil of a Change Agent

Knowledge

Behaviour

Leadership



Change program

Transformation

Realisation

Change program

Initiation

Program

Adapt to the

Corporate Culture

Changing

Environment

RESULTS


Change process

Using the formal aspects of the culture we started with:

Management Guidelines

"Customer Orientation"

Company Strategy

Company guiding principles (Objectives)

Change of the Organizational structure

Change Process


Personnel training program

Orientated toward demand !

Relevant

functional

groups

New staff

Planning

of

successors

Stratetic Competency

Integration

Personnel Development

Personnel Training Program




How to change organizations
How to change Organizations

Manage-

ment

Manage-

ment

Others

Others

Staff

Central

Units

Decentral

Units


What are they feeling about corporate strategy
What are they feeling aboutCorporate Strategy?


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