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Sport as an Agent for Social Change. Module D: Lesson 2 Grade 11 Active, Healthy Lifestyles. Introduction. Participation in sport is vital to society. Canadians love sport. Gives them pleasure Helps define who we are. Contributes to our identity as Canadians .

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Sport as an agent for social change

Sport as an Agent for Social Change

Module D: Lesson 2

Grade 11 Active, Healthy Lifestyles


Introduction
Introduction

  • Participation in sport is vital to society.

    • Canadians love sport.

      • Gives them pleasure

      • Helps define who we are.

      • Contributes to our identity as Canadians.

  • 8 million people in 2004 were involved in sport in Canada.

    • Volunteers, Attendees ect.

  • Many unaware how sport affects us.

    • Directly and Indirectly

  • Sport changes us as individuals and communities.

    • Eg. Enhance skills, health

  • Affects our economy

    • Eg. Creating jobs

  • Contributes to shaping our culture and national identities.


The media and sport partnerships
The Media and Sport Partnerships

  • Connectedness of Sport

    • Print media

    • Electronic media

  • Sport, sport media, large corporations and business are all linked

    • Educate consumers (history, players, strategies = armchair experts)

    • Create excitement (upcoming events, avid consumers, sig. game)

    • Create emotional attachments (focus on athletes with injury)

    • Provide a form of recreation and entertainment (great value in relieving stress)

    • Relate stories on social concerns

      • Racial discrimination and inequities (player positions, team names-logos)

      • Sport economics (profits, salaries, endorsements)

      • Gender inequities (salaries, opportunity)

      • Sport ethics (cheating, fighting, gambling)

      • Technological advancements (equipment)

      • Substance use and abuse (steroids, alcohol)


  • Activity
    Activity

    • You are in charge of creating an advertisement poster for an upcoming sporting event.

      • (Eg. Women’s Fifa Soccer 2015).

  • Within your brochure, you will need to pretend to secure several sponsorship companies as well as venues for your sport should be on the poster.

  • Be sure to include the following:

    • Ticket Price, Locations, Dates of the event, twitter, facebook and web site accounts. Also include a mock email.


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