Chapter 2. Gaining Competitive Advantage Through Information Systems. “You’ve got a life. TiVo gets it.” TiVo Incorporated advertisement motto. Learning Objectives. 2- 2. Types of Decisions You Face. Decision-Making Levels of an Organization. Operational Level. Managerial Level.
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Gaining Competitive Advantage Through Information Systems
“You’ve got a life. TiVo gets it.”
TiVo Incorporated advertisement motto.
What is your major?
Do any of these have value for you?
Lower market share
Decision support and business intelligence
CAD product redesign
Value added services
Competition in price, distribution and service
Electronic connections to more suppliers
ERP to reduce costs and
react more quickly
ERP reduce costs
CAD/CAM improve quality
Better web presence
Lower costs through ERP, supply chain, etc.
Lost market share
Based on: Wheeler (2002)
Choosing Enabling/Emerging Technologies
Matching Technologies to Opportunities
Executing Business Innovation for Growth