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Gearing up to Launch

FORUM ON NEXT GENERATION STANDARDIZATION (Colombo, Sri Lanka, 7-10 April 2009). Gearing up to Launch. Manoj Barara, General Manager, Sales Engineering UTStarcom. Significance of NGN. More and more Multimedia traffic Increased P2P communications Bi-directional Video communication networks

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Gearing up to Launch

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  1. FORUM ON NEXT GENERATION STANDARDIZATION (Colombo, Sri Lanka, 7-10 April 2009) Gearing up to Launch Manoj Barara, General Manager, Sales Engineering UTStarcom

  2. Significance of NGN • More and more Multimedia traffic • Increased P2P communications • Bi-directional Video communication networks • IP network plan • Numbering plan • Existing services & activation procedures • QoS • Security

  3. Potential Businesses from NGN • Video calling • Video Yellow pages • Video shopping • Video SNS • Community TV watching • High speed games – more realistic • Fixed Mobile convergence • Unified messaging • WAN centrex

  4. Target Audiences for the Biz • Residential customers • Video calls • Video SNS • Fixed Mobile Convergence • Unified Messaging • B2C • Video Yellow pages • Games • WAN Centrex • C2C • Video SNS, Video Blogging • Community TV watching

  5. Competition • Mobile networks offering Video • Video sharing sites • Virtual Network operators • Cable operators • ISPs offering VOIP services • Web based SNS • Web based direct selling sites like eBay, Rediff, Indiatimes

  6. Cost of Implementation • Incremental infrastructure upgrade required • Network readiness to support NGN • BW increase for bandwidth hungry applications • Reduction of Opex – real estate/ Power/ O&M • New revenue generation opportunities

  7. Regulatory Uncertainties • Telecom regulator Vs. Broadcast regulator e.g. IPTV • LNP uncertainty • FMC regulation • Interoperability certification • Uncertainty over the use of advanced NGN applications • Concerns on theft, pilferage, misuse rights management

  8. Asia Pacific trends • All operators considering NGN deployments – at various stages • PLDT – seamless migration to NGN • Region and culture specific applications • Uniform experience on 3 screens: • Mobile • PC • TV • Standards developing in parallel

  9. Changing marketplace • Tune up your network for the Video rather than data: • Time sensitive • Bandwidth hogging. • If you don’t do it, someone else will launch it • Cater to your region specific customer needs • Counter the cable operator • NGN can enable time to market applications

  10. Examples from SAARC • All operators deploying C4 transit before deploying C5 LE services • NGN deployed as broadband switch e.g. Aksh for Video calling & conferencing in addition to IPTV • Operators offering IPTV services on their upgraded networks using PIM SM, PIM DM, IGMP v3 PIM SSM • Launch of vanilla IPTV services also gaining numbers • New applications and UI gain lot of initial traction

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