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PSM in the digital environment

PSM in the digital environment. Dr. Florence Hartmann EBU - Media Intelligence Service. 12 June 2014. 1. PSM are already active on the Internet. 2. PSM presence on the Internet is highly relevant in the framework of WSIS. 3. several threats need to be addressed.

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PSM in the digital environment

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  1. PSM in the digital environment Dr. Florence Hartmann EBU - Media Intelligence Service 12 June 2014

  2. 1. PSM are already active on the Internet. 2. PSM presence on the Internet is highly relevant in the framework of WSIS. 3. several threats need to be addressed. 4. there is a need for an adapted regulatory framework.

  3. 1. PSM embrace the Internet

  4. Traditional media are already active in the connected environment PSM are a point of reference not only in linear broadcasting but also in the new online environment • Websites • On-demand services: catch-up, podcast, VoD etc. • Archive portals • Mobile phone apps • Connected TV apps and hybrid TV services (HbbTV) • YouTube services and other UGC platforms • Social media (facebook, twitter etc.)

  5. UK: BBC New media presence (2013) WEBSITES: 10 MAIN ‘PRODUCTS’ TV & RADIO / LIVE & 7 DAYS CATCH-UP 9 MOBILE APPS 3 CONNECTED TV APPS 20 BRANDED YOUTUBE CHANNELS 300 FACEBOOK PAGES & 700 TWITTER ACCOUNTS Source: EBU based on Members’ data

  6. Estonia: ERR New media presence (2013) 1 MAIN WEBSITE TV & RADIO / LIVE & 30 DAYS CATCH-UP TV & RADIO ARCHIVE 1 MOBILE APP & 1 CONNECTED TV APP 1 BRANDED YOUTUBE CHANNEL 80 FACEBOOK PAGES & 10 TWITTER ACCOUNTS Source: EBU based on Members’ data

  7. Traditional media are already active in the connected environment The EBU and its Members have always been at the forefront of the development of new systems and standards. • And they are drivers of innovation and standard-setting in the connected environment

  8. 2. PSM are highly relevant on the INTERNET

  9. PSM as key players for WSIS PSM are indispensable players in many of the priority areas to be addressed in the implementation of WSIS beyond 2015 • Promoting media and information literacy • Working towards a more culturally and linguistically diverse world • Ensuring the preservation of digital heritage • Prioritizing the sharing of existing expertise and best-practice solutions • Maintaining open ICT standards development processes • Building confidence and security in the use of ICTs • Protecting users, including children

  10. relevance of PSM presence in the connected environment for the citizens:Digital Media LITeracy 1. Bridging the digital divide Universal access to quality content and modern distribution platforms. 2. Inform and empower citizens to democracy Through various programmes, online services and initiatives, they enhance critical understanding, participation and active citizenship in the public sphere. 3. Creating a trusted space PSM are particularly committed to creating a safe, creative online digital environment for children and young adults.

  11. relevance of PSM presence in the connected environment for the citizens:PSM content: trusted Trust in mass media: TV, Radio and Press in Sweden, 2007-2014 Percentage of high confidence (%) Source: Medieakademin 2014

  12. relevance of PSM presence in the connected environment for the citizens:PSM content: local Source: EBU / EuropeanAudiovisualObservatory on Rovi data Note: Data on 15 European countries. Samplecomposedwith 49 PSM and 82 commercial channels (advertisingbased and pay-TV channels)

  13. relevance of PSM presence in the connected environment for the citizens:PSM content: multilingual & inclusive In 28 out of the 47 EBU countries (19 out of EU28), PSM are broadcasting regular services (TV channels, radio stations and/or local windows) targeting a historical minority and/or in a minority language. • Regular services for traditional minorities broadcast by PSM in Europe Source: EBU

  14. relevance of PSM presence in the connected environment for the citizens:PSM content: multilingual & inclusive European PSM broadcast regular services and edit websites targeting migrant minorities • In Germany, radio station FunkhausEuropa (WDR / Radio Bremen and RBB) targets migrants. • In Belgium, RTBF broadcasts “Afrik’hebdo”, a weekly news magazine on Africa, DemocraticRepublic o f the Congo and Central Africa. • In Italy, RAI broadcasts “In Italia”, an educational programme for foreigners in order to help them learning the Italian language. PSM also broadcast services targeting diasporas living abroad.

  15. relevance of PSM presence in the connected environment for the citizens:PSM content: creative and quality oriented PSM massively support film production • Cannes festival 2013: European PSMs contributed to the production of 63% of the European movies composing the official selection, including the Palme d’Or winner La vie d’Adèle. • Venezia Mostra 2013: European PSMs contributed to the production of 75% of the European movies composing the selection, including the Golden Lion winner SacroGra.

  16. relevance of PSM presence in the connected environment for the citizens:PSM content: creative and quality oriented PSM make a real effort to broadcast and promote news, cultural and educational programmes • PSM edit 36% of EU cultural/educational channels and 45% of EU news channels (albeit PSM represent only 13% of all EU TV channels). • PSM generalists stations broadcast more news than their commercial competitors. Source: EBU / Eurodata TV Worldwide

  17. 3. Threats & challenges

  18. Economic challenges:new & bigger competitors Convergence has brought new players into the global audiovisual & media markets • Telecom operators & ISP (Deutsche Telekom, Telefonica etc.) • Manufacturers & consumer electronics companies (Apple, Microsoft, Samsung etc.) • OTT entrants (Netflix, Spotify etc.) • Retailers (Amazon, Tesco etc.) Source: EBU based on companies profiles and European Audiovisual Observatory Note: revenues 2012 for Samsung, Tesco, Sony, BBC and ARD.

  19. Regulatory challenges:Market distortions Convergence and global competition raise several issues of regulatory differentiation • Data protection and privacy – US regulation offers US companies a competitive advantage; • Access to platforms & net neutrality – need for more transparency and safeguards

  20. Legitimacy challenge: Toward a generation divide? • Younger generations consume more online media. • Second screen and multiscreening activities become more popular. New media consumption patterns may damage acceptance for PSM funding • If PSM are not allowed to fully embrace the new connected media, they will lose social support. • This will reduce social acceptance for PSM funding (ex. Payment of licence fee) Source: IAB Note: sampleincludesAustria, Belgium, Bulgaria, Croatia, CzechRepublic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom and Ukraine.

  21. 4. The need for an adapted framework

  22. The need for a regulation adapted to converged and non linear environment Adapting antitrust rules • Germany’s gold project blocked in 2013 Allowing for public/ private partnerships The YouView jointventure in the UK Reaffirming the net neutrality principle • Netflix recent cases in the US Safeguarding platform access and prominence • A precondition for media freedom and pluralism

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