Change readiness campaign theme
Sponsored Links
This presentation is the property of its rightful owner.
1 / 29

Change Readiness Campaign Theme PowerPoint PPT Presentation


  • 68 Views
  • Uploaded on
  • Presentation posted in: General

Change Readiness Campaign Theme. “Together to the Future”. Goals. Objectives. Mission. Situation Analysis. Change Readiness Campaign Development. Message Development. Communications Strategy. Communications Channels. Measurement. Step 1: Mission. Goals. Communications Objectives.

Download Presentation

Change Readiness Campaign Theme

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Change ReadinessCampaign Theme

“Together to the Future”


Goals. Objectives. Mission.

Situation Analysis

Change Readiness Campaign Development

Message Development

Communications Strategy

Communications Channels

Measurement


Step 1: Mission. Goals. Communications Objectives.

  • Develop a VIP Mission Statement based on the Vision Statement (“Advancing Technology. Enhancing Family Services”)

  • Set Goals based on the VIP Vision and Mission

  • Set Communications Objectives to meet stated goals


Step 1: Change Readiness Campaign Goals(Long-Term)

  • Better prepare State staff at all levels and locations for the implementation of the new system

  • User Adoption by a large majority of the user community

  • Minimize resistance to change and thus minimize risk

  • Understanding of VIP Vision: Advancing Technology. Enhancing Family Services


Step 1: Communications Objectives(How Will Communications Help Achieve Program Goals?)

  • Tailor messages as much as possible to each user group touting the benefits of VIP

  • Tailor messages as much as possible to address geographic and programmatic offices

  • Provide consistent, VIP related relevant information and messages that are repeated via various Communications Channels


STEP 2

SITUATION ANALYSIS

(Researching the DHS Landscape)


Step 2: VIP Readiness Situation Analysis

MISC. TASKS

  • Create Assets Inventory (Staff, Services, skills, timeframes)

  • Develop Campaign timeline

  • Obtain and analyze all Input information

  • Obtain and analyze all Output information to date regarding VIP


Step 2: Create a VIP Readiness Situation Analysis

AUDIENCE DETERMINATIONS

  • Primary Audience

  • Secondary Audience

  • All other audiences

  • Develop Current Communications Priority List


Step 2: Create a VIP Readiness Situation Analysis

Through Research Develop an Audience Analysis on Each Audience Group

  • Working Culture

  • Motivators

  • Stage of readiness

  • Attitudes, beliefs and knowledge of VIP


STEP 3

MESSAGE DEVELOPMENT


Step 3: Create VIP Messages

  • Develop VIP Key Messages (that meet goals)

  • Using key messages as foundation, develop tailored messages to (at least) the Target group and the Primary group


Stages of Change


STEP 4

Communications Strategy


Step 4: Communications Strategy

EVENTS

  • Training - - “Skills Training. It’s About The Future.”

  • Pilot – “Breaking News from the VIP Pilot”

  • Campaign Launch

  • “Road Show” of Prototype


Step 4: Communications Strategy

ELECTRONIC PRESS KITS (EPKs)

  • Backgrounders for DHS Office Newsletters

  • Downloadable Pictures

  • Bylined Articles

  • Artwork


Step 4: Communications Strategy

MEDIA RELATIONS (Limited)

  • Mass media

  • Service Providers’ Publications and Association Websites


Step 4: Communications Strategy

RELATIONSHIP BUILDING

  • User Liaison and Super Users

  • Service Providers and DHS Management

  • Create Networking Opportunities to discuss VIP related matters


Step 4: Communications Strategy

REWARDS and RECOGNITION

  • Celebrate individual successes

  • Celebrate Office successes


Step 4: Communications Strategies

PROMOTIONS

  • VIP presence at future DHS Conferences

  • VIP Prototype “Road Show”

  • VIP Intranet

  • VIP Newsletter


STEP 5

SELECTING COMMUNICATIONS CHANNELS


Step 5: Selecting Communications Channels

  • Need a comprehensive list of Communications Channels at our disposal

  • Decide which channels are best suited for audience and message

  • Need to clarify State responsibilities for executing message distribution via selected channels


STEP 6

MEASUREMENT and EVALUATION


Step 6: Evaluating Communication Efforts

Workgroup Needs to Develop methods for measurement of effectiveness (e.g. survey, interviews)


Campaign ManagementSituation Analysis (Communications and Change Readiness Workgroup)

  • The Communications/Change Readiness Workgroup is still in its infant stage. Output includes:

    • a draft Mission Statement

    • Action Items relating to Internal Project Communications

    • discussions on campaign strategy development

  • Albion’s Communications and Change Readiness Team is in place and has been working on projects such as the Project Website and redesigning and writing the VIP Newsletter


  • CAMPAIGN MANAGEMENT

    SITUATION ANALYSIS


    Campaign Management Situation Analysis (Opportunities)

    • Gleaning information from past VIP presentations

    • Technical training has begun. Provides valuable Input source and Communications Channel.

    • User Training to begin soon. Provides valuable Input source and Communications Channel.

    • Glenda holds a monthly Video Conference. Use to launch Campaign and revive VIP in minds of management


    Campaign Management Situation Analysis (Challenges)

    • Development of State’s Communications/Change Readiness Team

    • Decision making process needs clarity and needs to be communicated

    • Agreement among state stakeholders as to Goals, Objectives, Strategies, Roles and Responsibilities

    • Time restraints for State to execute the Campaign


    Campaign ManagementImmediate Next Steps

    • State evaluates and commissions its Communications/Change Readiness Team

    • Albion researches all Input and Output information

    • Get Intranet and Newsletter in approval pipeline. Launch and distribute


    Immediate Next Steps

    • Workgroup meets within 2 weeks to begin discussions of:

      • Create VIP Mission Statement

      • Create Change Readiness Campaign Goals and Objectives

      • Decide if Research is to be done. If so, then when and how.

      • Analyze past Input and Output Information to begin developing messages

      • Create Communications Priority List by Audience Group and Message

      • Create a Campaign Timeline

      • Clarify Roles & Responsibilities


  • Login