1 / 72

Welcome

Welcome. Facebook Fan Finder Webinar ?. Thank You for taking time to turn up!. Am I coming through loud ‘n’ clear?. FB Fan Finder. Create better Facebook ad campaigns. Target the right customers. This webinar will teach you to. Find your market quickly and effectively. FB Fan Finder.

chas
Download Presentation

Welcome

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Welcome • Facebook Fan Finder Webinar • ?

  2. Thank Youfor taking timeto turn up!

  3. Am I coming throughloud ‘n’ clear?

  4. FB Fan Finder Create better Facebook ad campaigns Target the right customers This webinar will teach you to Find your marketquickly and effectively

  5. FB Fan Finder You convert more customers Reduce your advertising costs If you find the right market Increase return on investment

  6. Who am I? Stuart Morrison Building online marketing campaigns since 1996 Started using Facebook November 2007 In 2008 started Little Britain Lookalike page Added more fans than official Little Britain page

  7. Who am I? Stuart Morrison 2 clients won Surrey’s EC Entrepreneur of the Year Run my own successful ents agency using web marketing to revolutionise the Lookalike industry Sold my own house using my own website, beat Right Move to the top of Google and in 2009 sold my house for 98% of the pre-crunch price Web marketing innovator

  8. FB Fan Finder How to use FB Ads tutorial How to reduce your ad spend What this is not A get rich quick scheme

  9. FB Fan Finder FB Ads Can give you new customers Niche marketing WORKS (if done right) Why this is relevant NOW NOW is the time to beat the competition!

  10. FB Fan Finder Moaners / Whingers Negative thinkers Who this is not suitable for People who cannot swipe and deploy The “something for nothing” brigade

  11. FB Fan Finder Opportunity spotters Imaginative marketers Who this is suitable for People who CAN swipe and deploy The “How do I do that in my business” brigade

  12. FB Fan Finder Simple step–by–step instructions New ideas for your FB ad campaigns What I promise you Improving your ad click through rate Being here to support you afterwards

  13. FB Fan Finder A Confession But first...

  14. FB Fan Finder I picked too broad a market I picked too broad an offer Confession – I don't get it right all the time I wasted £823.10p I grieved for my lost money...

  15. FB Fan Finder Denial – It was THEM not me Stages of Fiscal Grief...

  16. FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief...

  17. FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief... Bargaining – Maybe I could send an offer

  18. FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief... Bargaining – Maybe I could send an offer Depression – Bloody Facebook, ner, ner, ner

  19. FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief... Bargaining – Maybe I could send an offer Depression – Bloody Facebook, ner, ner, ner Acceptance – OK, IF this has happened then...

  20. FB Fan Finder WHAT DO I DO TO PREVENT IT FROM EVER HAPPENING AGAIN?

  21. FB Fan Finder WHAT DO I DO TO PREVENT IT FROM EVER HAPPENING AGAIN?

  22. FB Fan Finder How to make FB Ads more targeted How to find people to target directly I need to know How to find ACTIVE Facebook users I started tofeel this was IMPORTANT

  23. FB Fan Finder Ways to make FB Ads more targeted Ways to find people to target directly So, I Researched Ways to find ACTIVE Facebook users I felt frustrated by this, it’s not easy

  24. FB Fan Finder To make FB Ads more targeted To easily find people to target directly I just wanted a simple way... To find the RIGHT Facebook users And I found it!(I’m going to share it with you)

  25. FB Fan Finder 1) Your offer needs to be compelling I discovered this FB formula

  26. FB Fan Finder 1) Your offer needs to be compelling 2) “Creative” must communicate your offer I discovered this FB formula

  27. FB Fan Finder 1) Your offer needs to be compelling 2) “Creative” must communicate your offer I discovered this FB formula 3) Audience must be HYPER RELEVANT

  28. FB Fan Finder 1a) Relevant – they want/need it • 1b) Timely – they need it now 1) Compelling Offer 1c) Interest – ONE thing: cause for pause (C4P)

  29. FB Fan Finder 2a) Headline should be the Cause 4 Pause • 2b) Add a deadline AND a call to action 2) Communicate your offer 2c) CLASH! With your surroundings

  30. FB Fan Finder 3a) SEE & UNDERSTAND your offer • 3b) NEED/WANT your offer 3) Audience • 3c) Be able to ACT on your offer – NEXT STEP

  31. FB Fan Finder Headline sums up the problem Text is relevant Compelling offer CTA and Deadline Red image grabs user attention in all blue Facebook design Example Social Proof

  32. FB Fan Finder 1) Your offer needs to be compelling 2) “Creative” must communicate your offer FB formula recap 3) Audience must be VERY RELEVANT

  33. FB Fan Finder 1) Headline • 2) Offer Things YOU control • 3) Creative

  34. FB Fan Finder 1) Who sees your ad • 2) What will they do Things you DON’T control • 3) When will they do it

  35. FB Fan Finder • Great Offer, short deadline, good CTA • Other than this 3) When will they do it? You cannot judge when they’ll respond

  36. FB Fan Finder • Make ad relevant and timely • Other than this 2) What will they do? You cannot MAKE them act

  37. FB Fan Finder • What if ... • You CAN control 1) Who sees your ad? who saw your adverts?

  38. FB Fan Finder • Who live in United Kingdom • Between the ages of 18 and 45 inclusive • Who like Russell Brand, Karl Pilkington, The Daily Mash, FHM, Viz (comic), viz top tips, Modern Toss (TV series), sickipedia, Nuts (magazine), Family Guy, Modern Toss, Anchorman: The Legend of Ron Burgundy, Frankie Boyle, Poot! (comics), Maxim (magazine), Zit (comic), Private Eye or Ricky Gervais • Who are single, in a relationship or have not specified a relationship status • Who speak English (UK) Facebook allows you to target

  39. FB Fan Finder • Potential Audience for this 12 ad campaign • 1,820,000 audience • 68,669 saw ads Facebook allows you to target • 32 total clicks • 0.007% CTR for all ads

  40. FB Fan Finder • Campaign ran 12 Ads • This ad reached 1714 people • Got 17 clicks – over half of all the clicks from the 68,669 • This ad had a 0.85% CTR • 100 X more effective ad Facebook allows you to target

  41. FB Fan Finder • Potential Audience for this advert: 1.8m • The problem? Facebook allows you to target

  42. FB Fan Finder • Potential Audience for this advert: 1.8m • = TOO BIG!!! Facebook allows you to target

  43. FB Fan Finder Better Targeting using Power editor > Chrome Browser ONLY

  44. FB Fan Finder 2 1 3 1 Select “Audiences” 2 Select “Create Audience” 3 Click “Custom Audience”

  45. FB Fan Finder 1 2 1 Data file upload 2 Mailchimp

  46. FB Fan Finder Create your audience

  47. FB Fan Finder Type - Click “Type” then... Select your data type & upload

  48. FB Fan Finder Textfile 1 entryper line UIDs of target audience

  49. FB Fan Finder 1) Emails – user emails • 2) User Ids – unique Facebook account ID Types of audience data • 3) Phone numbers - Mobile • 4) Mobile advertiser IDS – Mobile App Ads

  50. FB Fan Finder 1) Emails – user emails • 2) User Ids – unique Facebook account ID Types of audience data • 3) Phone numbers - Mobile • 4) Mobile advertiser IDS – Mobile App Ads

More Related