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Presentation by Gabriel Kuliffay Director General of the Tourism Section

MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC. Presentation by Gabriel Kuliffay Director General of the Tourism Section. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC. International Conference. TOURISM IN THE NEW EASTERN EUROPE GLOBAL CHALLENGES – REGIONAL ANSWERS. Warsaw, Poland

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Presentation by Gabriel Kuliffay Director General of the Tourism Section

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  1. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Presentation by Gabriel Kuliffay Director General of the Tourism Section

  2. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC International Conference TOURISM IN THE NEW EASTERN EUROPE GLOBAL CHALLENGES – REGIONAL ANSWERS Warsaw, Poland 29 – 30 November 2008

  3. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC ADAPTING SLOVAKIA´S TOURISM POLICY TO GLOBAL CHALLENGES

  4. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Contents I. Administrative Organization of Tourism II. Tourism Trends III. Tourism Policy and Governance IV. Support of Tourism Development V. Promotion of Tourism VI. New Challenges for Slovak Tourism

  5. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC I. ADMINISTRATIVE ORGANIZATION OF TOURISM

  6. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Ministry of Economy of the Slovak Republic • The Section of Tourism – responsibilities: • Determination of the governmental policy of tourism • Elaboration of the national strategy of tourism development • Legislative activities with respect to tourism • International relations • Cooperation with other ministries, tourist associations, • tourist regional organisations, etc.

  7. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Slovak Tourist Board • Set up by the Ministry of Economy in 1995 as a non-commercial, • state-funded organization • Specialized on marketing and the state promotion • of the tourism industry of Slovakia • Carries out the national marketing of the tourist industry • Provides information on tourism in Slovakia • Promotes Slovakia as a tourist destination • Contributes to the positive image • of Slovakia abroad

  8. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC II. TOURISM TRENDS

  9. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Statistics on Tourism 2007/2006

  10. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Main Generating Markets

  11. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Consumer Trends • The development of tourism shows increased dynamics • The growth dynamics of visitors from neighbouring countries (Hungary) and Germany is on the decrease and moves towards the east (Russia and Ukraine) • More frequent participation in holidays while the average length of stay is shortening • The interest of foreign visitors concentrates on winter sports in ski resorts, vacation in the mountains, holidays at water resorts, spa vacations, wellness stays, guided tours, and shopping • The demand for hotels of higher category is growing fast (5 star)

  12. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC III. TOURISM POLICY AND GOVERNANCE

  13. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Policy Manifesto 2006 - 2010 • To establish a tourism satellite account • To determine the principles for the State Policy • of development of tourism • To re-evaluate the Tourism Development Strategy • of the Slovak Republic until 2013 • To support investments into tourism • To create a system of financial support • in the field of tourism • To support the acceleration of the tasks • connected with the new zoning of protected • areas

  14. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC New Tourism Development Strategy • Approved by the Government of the Slovak Republic in • May 2007 • Based on objectives set out in the Manifesto of the • Government of the Slovak Republic 2006 – 2010 • Covers the period from 2007 to 2013 in accordance with • the planning period of the European Union

  15. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Strategic Goal The increase of the competitive strength of tourism by better using its potential with the aim of alleviating regional disparities and creating new jobs

  16. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Leading Forms of Tourism • Summer Tourism and Stays by Water • Spa and Health Tourism • Winter Tourism and Winter Sports • Urban and Cultural Tourism • Rural Areas Tourism and Agritourism

  17. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Specific Objectives of Tourism Development • Strengthening the position of tourism • as an industry in the national economy • Increasing the attractiveness of Slovakia • as a holiday destination • 3. Bolstering the volume of overnight stays by tourists • Improving the structure of foreign visitors • coming to Slovakia by raising the quality • of the provided services • Supporting the creation of new jobs, • especially in regions with a significant • potential for tourism

  18. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC State Tourism Policy • Approved by the Government of the Slovak • Republic in September 2007 • Defines principles, tools and actors in the • implementation of objectives of the State Policy • of tourism

  19. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Basic Objective The winning of new markets and on optimum satisfaction of needs of both domestic and foreign tourists in a sustainable environment in such a manner so as to achieve the best possible enhancement in the quality of life of the local population and benefit for the national economy. In fulfilling this goal the involvement of the local population in tourism has to be encouraged and the sustainability of the country and the towns and settlements respected.

  20. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC 4 Principles • 1. Tourism is a tool of supporting increases in competitiveness, structural changes in the economy and sustainable development with the aim of increasing the share of forex income from active foreign tourism in GDP from the current 2.7% to 4% in 2013 and increasing the number of stays overnight. • 2. Tourism is a tool of developing employment and flexibility of labour markets. • 3. Tourism is a means of regional development and business development. • Tourism is a tool of presentation • and promotion of Slovakia.

  21. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Main Tools • Encouraging domestic tourism • Investment policy • Sustainable development of tourism • Tourism satellite account • Reform of technical secondary schools • Modular system of further education • System of support programmes • Inter-departmental coordination body • Act on Tourism Associations • Zoning of territory • Marketing Strategy of the Slovak Tourist Board • for years 2007 - 2013

  22. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC IV. SUPPORT OF TOURISM DEVELOPMENT

  23. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Investment Aid • Act No. 561/2007 Coll. on Investment Aid • Entered into force on January 1, 2008 • Allows for provision of complex tourism centres • Incentives in tourism can cover up to 50 % of eligible capital expenditures • The minimum scope of investment required to apply for • state aid is SKK 500 mn/ EUR 16 mn, SKK 250 mn/ EUR 8 • mn, and SKK 100 mn/ EUR 3 mn • Forms of state aid – direct subsidies to procure material and immaterial assets, income tax allowances in the next 5 years, subsidies for jobs created within 2 years following • the project launch

  24. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Structural Funds • Sectoral Operational Programme Industry & Services • Priority: Development of Tourism • Measures: • Support for construction and refurbishment of tourisminfrastructure • Support for entrepreneurial activities in the field of tourism • Support for tourism promotion and creation of information system • Total amount: 63 mn EUR for 2004-2007 • Operational Programme Competitiveness and Economical • Growth • Priority: Tourism • Measures: • Support for business activities in tourism • Development of information tourism services, • presentationof regions  and of Slovakia • Total amount:172,6 mn EUR for 2008-2013

  25. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Support of domestic tourism • Introduction of recreation vouchers in Slovakia • Aim: • To make tourism more accessible to domestic population • To increase the participation of domestic people • in tourism activities • To enhance the occupancy rate in accommodation facilities

  26. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC V. PROMOTION OF TOURISM

  27. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Promotional Campaign • Since 2005 a new campaign to promote Slovakia's tourism • Slogan : „Slovakia: Little Big Country“ • Logo: a butterfly • Goal: to attract as many tourists as possible, to say as many good things as possible about Slovakia and to inspire as great an interest in our country as possible • A new marketing strategy of the Slovak Tourist • Board until 2013 and a detailed plan • of marketing communication under way

  28. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Internet • www.slovakiatourism.sk – official website of the Slovak Tourist Board • www.slovakia.travel - National Tourism Information Portal launched in 2007 • www.european-quartet.com – a common presentation of V4 countries on overseas markets (Slovakia, Czech Republic, Poland and Hungary) • www.visiteurope.com – promotion of European • countries • www.welcome2slovakia.com.cn – a website • about Slovakia for Chinese territory

  29. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC www.slovakiatourism.sk

  30. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC www.slovakia.travel

  31. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC www.european-quartet.com

  32. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC VI. NEW CHALLENGES FOR SLOVAK TOURISM

  33. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Important Milestones • May 1, 2004 – Slovakia became a Member of the European Union • December 21, 2007 – Slovakia joined the Schengen zone • January 1, 2009 – Slovakia's changeover to the Euro

  34. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Introduction of the Euro • A positive signal of well performing and health economy • The benefits of the single market will be further enhanced by the single currency • The euro offers a credible framework for price stability as it removes exchange rate uncertainty within the euro zone • One common currency makes easier travelling in the euro area • More transparent comparison of quality to price for services • Slovakia will become more attractive as a tourist destination for foreigners – the growth of inbound tourism • For entrepreneurs – increased competition on the international market • Favourable conditions for the development • of outbound tourism

  35. MINISTRY OF ECONOMY OF THE SLOVAK REPUBLIC Thank you for your attention ! www.economy.gov.sk www.slovakiatourism.sk www.slovakia.travel

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