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By: HE. NEB Samouth Director General of Tourism

Cambodia Tourism: Toward ASEAN Integration. By: HE. NEB Samouth Director General of Tourism. OUTLINE. I. Global and Regional Tourism. Tourist Arrival. Tourist Arrival. Why tourism matters?. Outbound Tourist. Projection for 2014. Projection 2020 & 2030. Tourist Arrival.

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By: HE. NEB Samouth Director General of Tourism

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  1. Cambodia Tourism: Toward ASEAN Integration By: HE. NEB Samouth Director General of Tourism
  2. OUTLINE
  3. I. Global and Regional Tourism
  4. Tourist Arrival
  5. Tourist Arrival
  6. Why tourism matters?
  7. Outbound Tourist
  8. Projection for 2014
  9. Projection 2020 & 2030
  10. Tourist Arrival International tourist arrivals to increase by 43 millions a year on average
  11. Tourist Arrival Emerging economy destinations to surpass advanced economy destination in 2015
  12. Tourist Arrival to ASEAN
  13. Tourist Arrival to ASEAN
  14. II. Cambodia Tourism
  15. Government Policy Cambodia tourism is: Culture and nature-based tourism Developed in sustainable and responsible manner A main economic sector Green Gold contributed to the development of Green Economy
  16. Economic Contribution
  17. Tourism Map Siem Reap Angkor Northeast Phnom Penh & Surrounding Costal Area
  18. Cambodia Tourism Total International Visitors to Cambodia in 2013 = 4.2 M(increased by 17.5%) Source: MOT
  19. Cambodia Tourism Source: MOT
  20. Cambodia Tourism Source: MOT
  21. Cambodia Tourism Cambodia is: Cultural and natural destination Emerging destination Cambodia : New Destination & New Opportunity A key strategy: national tourism diversification with a proper connectivity from cultural tourism site to south-western coastal zone
  22. Vision
  23. III. Tourism and ASEAN Integration
  24. ASEAN Integration ASEAN Tourism Strategic Plan (ATSP) 2011-2015
  25. ASEAN Integration Implementation of ASEAN Tourism Strategic Plan (ATSP) 2011-2015 65 measures (75%) have been completed within respective timelines
  26. ASEAN Integration 1. Tourism Product Development: 130 ASEAN tourism products identified by Member States under four following categories: Nature-based tourism; Cultural and heritage tourism; Community-based tourism; and Cruise- and river- based tourism. Nature-based tourism product: Development of the ASEAN Ecotourism Strategic Plan
  27. ASEAN Integration Tourism Product Development: Cruise and river-based tourism Creation of the “Health and Wellness Tourism” as a new category to the existing grouping of ASEAN tourism products
  28. ASEAN Integration 2. Marketing and Communication: The development of Marketing Strategies Social media marketing Experimental and creative (urban tourism, ecotourism…) marketing strategies Marketing strategies for Indian and Chinese markets
  29. ASEAN Integration 3. Quality Tourism: ASEAN Tourism standard Green hotel, Homestay, Spa and wellness services, Public toilet, Clean tourist city, and Community Based Tourism The adoption of the Declaration on Global Code of Ethics for Tourism.
  30. ASEAN Integration 4. Human Resources Development: The implementation of MRA (Mutual Recognition Arrangement) for tourism professionals The establishment of the Regional Secretariat
  31. ASEAN Integration ATPMC NTPB A NTPB B Country B Country A ATPRS Job Seeker Registration Job Opportunities Verification NTPB Matching Matrix [CATC] Job Interview Work Permit
  32. ASEAN Integration 5. Travel Facilitation and Connectivity As a group, the ASEAN member countries are moreopen 10% of all tourists arriving in ASEAN in 2014-2016 will need a visa
  33. ASEAN Integration Travel Facilitation and Connectivity UNWTO, 2013
  34. ASEAN Integration ASEAN International Tourism Receipts Visa facilitation policies would bring between 6 and 10 million additional tourists by 2016. The additional tourists would generate US$ 7 billion and US$ 12 billion in receipts
  35. ASEAN Integration ASEAN Direct Travel & Tourism Employment The additional receipts would create between 187,000 and 367,000 direct industry jobs by 2016 Total job creation could reach between 330,000 and 654,000 jobs by 2016
  36. IV. Development Strategies
  37. Strategies 1. Tourism Product Development: Diversification Strategy: Siem Reap – Phnom Penh – Coastal Area – Ecotourism Area River-based tourism, agri-tourism, urban tourism… Modal tourist village, modal tourist pagoda…
  38. Strategies Sihanoukville Declaration on Multilateral Cooperation for Ecotourism Development
  39. Strategies Bokor Declaration on Sustainable Development of Coastal Cities
  40. Strategies 2. Tourism Quality: Online licensing system Strategic plan for tourist guides Implement the ASEAN tourist standards Eco-label award Reinforce competitive movement “Clean City, Clean Resort, Good Service”
  41. Strategies CLEAN CITY Contest
  42. Strategies 3. Marketing and Promotion: Promotional campaign “Cambodia: Kingdom of Wonder” Capture new emerging market (China, India, Russia, UAE, and Middle East) Modernization: E-tourism and E-marketing Tourism events organization to attract international tourists and to push domestic tourists (Sea, River, Elephant Festivals) The Establishment of National Tourism Council for Marketing and Promotion
  43. Strategies 4. Travel Facilitation and Connectivity: Single Visa, Visa on arrival, E-visa, Visa Direct Flights, Low Cost Carriers and Domestic Connection ( PP-SR-SHV) Cruise Tourism, Tourist Port, Facilitation of Visa Procedure Facilitate procedure for in-and-out tourist cars and bus and Creation of tourist stations
  44. Strategies 5. Human Resource Development: The establishment of National Committee for Tourism Professionals The establishment of national school for tourism professional training The implementation of MRA in Cambodia
  45. V. Perspectives on Think Tank
  46. Think Tank Objective Objectives: Study and analyze data to elaborate tourism strategic papers Study new trends of tourism Stimulate the implementation of tourism strategic plan 2012-2020 …
  47. Think Tank Structure
  48. Conclusion
  49. THANK YOU
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