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Heather Rasmussen Communications Specialist

Heather Rasmussen Communications Specialist. WECC Media Policy. What is the purpose of the Media Policy?. To assure accurate, consistent and timely messaging. What is the Media Policy?. In your capacity as a WECC Committee Chair you may receive a call from the media

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Heather Rasmussen Communications Specialist

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  1. Heather RasmussenCommunications Specialist WECC Media Policy

  2. What is the purpose of the Media Policy? • To assure accurate, consistent and timely messaging

  3. What is the Media Policy? • In your capacity as a WECC Committee Chair you may receive a call from the media • All media requests must be forwarded to either Rachel Sherrard, Vice President for Communications and External Affairs, or Kathi VanderZanden, Director of Communications

  4. WECC Media Contacts • Rachel Sherrard, 360 213 2674 rsherrard@wecc.biz • Kathi VanderZanden, 360 213 2325 kvanderzanden@wecc.biz

  5. Dealing with the Media • EXPLAIN: All media requests must go through WECC’s Communications Department • GIVE: Communications Department contact information (noted on previous slide) • TAKE: Caller’s name, news organization, ask what their deadline is, and obtain their contact number – please note the time of the call • CONTACT: The Communications Department immediately – even if the reporter said they would

  6. Next Step • If the WECC Communications team decides that it is in WECC’s best interest to undertake an interview, you may be asked to join the interview. • If this does occur, the WECC team will work with you in advance to prepare messaging and talking points, and will lead the interview.

  7. Heather Rasmussen Communications Specialist

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