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Racheal Borgman, Communications Specialist | RBorgman@grta

AFTER THE STORM Changing the Conversation, Maintaining Engagement. Racheal Borgman, Communications Specialist | RBorgman@grta.org. Rapidly changing service capabilities Riders unused to seeking service communications Limited time and information. COMMUNICATION CHALLENGES. + 259%.

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Racheal Borgman, Communications Specialist | RBorgman@grta

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  1. AFTER THE STORM Changing the Conversation, Maintaining Engagement Racheal Borgman, Communications Specialist | RBorgman@grta.org

  2. Rapidly changing service capabilities • Riders unused to seeking service communications • Limited time and information COMMUNICATION CHALLENGES

  3. + 259% + 25% + 24% A NEW AUDIENCE

  4. Encourage proactive information-seeking Develop a sustainable community PRIORITIES FOR NEW ENGAGEMENT

  5. Solution #1: Invite gratitude and cultivate a positive focus

  6. …while providing a safe space for riders to share experiences

  7. …and allowing us to respond.

  8. Give them more, faster. Give them more right away. Give them more, more frequently. LESSONS LEARNED

  9. XpressGa.com blog.XpressGa.com Twitter.com/XpressGa Racheal Borgman, Communications Specialist | RBorgman@grta.org

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