Sub-National Theme 7.1 Prevention: Disparities Year One Highlights

1. Sub-National Theme 7.1Prevention: DisparitiesYear One Highlights Felicia B. Mobley, MHA Manager

2. Objectives • To review original recruitment targets • To highlight current progress • To review recruitment strategies that were implemented • To discuss future plans to meet contract requirements

3. In the Beginning…

4. Recruitment Targets • 200 physician practices • 80% attainment needed • 2,627 African-American and Hispanic Medicare beneficiaries • 70% attainment needed (contract mod) Sources: Medicare Claims Data; 2008 Dartmouth Atlas on Health Care; Honeycutt Model base statistics, Health Care Management Science 2003

5. Where Are We Now…

6. Recruitment Target Attainment • 181 physician practices • 91% attainment achieved • 645 African-American and Hispanic Medicare beneficiaries trained • 24.55% attainment achieved • 25% attainment needed for 18% evaluation • Secured over 100 training locations in all counties Sources: Medicare Claims Data; 2008 Dartmouth Atlas on Health Care; Honeycutt Model base statistics, Health Care Management Science 2003

7. Recruitment and Marketing Strategies

8. Targeted Counties

9. Targeted Counties • Target efforts in 12 Georgia counties • Divide the 12 counties into four (4) territories • North West • North East • West Central • East Central • Quality Advisor assigned to each

10. Recruitment and Marketing Strategies: Physician Practices • GMCF targeted: • Physicians Practices • Community Health Centers • Health Departments • Medical School based physician groups

11. Recruitment and Marketing Strategies: Physician Practices • Recruitment activities included: • Face to face solicitations • Web site • Professional medical association conferences (GAFP, GSMA, GAACP) • Print advertisement in state medical journals and newsletters

12. GMCF Web site

13. Sample Recruitment Brochures

14. Recruitment and Marketing Strategies: Beneficiaries • Recruitment activities include: • Targeted brochures for African- American and Hispanics • Located in physician offices, barber shops, nail salons, senior centers, and restaurants • Enrollment Line (888.313.WELL) • Solicitation at community events, church events, health fairs

15. Recruitment and Marketing Strategies: Beneficiaries • Recruitment activities include: • Physician referrals • Senior Centers / Community Health Centers • Web site • Radio, television, magazines • Posters at bus stops, grocery stores, malls

16. Marketing Strategies: “Living Well with Diabetes”

17. Marketing Strategies: Beneficiaries (cont’d)

18. Recruitment Strategies: Beneficiaries (cont’d)

19. DSME Classes

20. DSME Classes

21. Lessons Learned • Recruitment of Providers • Face to face solicitation is the best way to recruit PPs • Attendance at provider educational meetings is a great way to speak with “hard to see providers” • Scheduling time to meet with an office manager or clinical staff persons assists with relationship building

22. Lessons Learned • Recruitment of Beneficiaries • Development of relationships with community partners is essential • Scheduling multiple training classes in diverse locations yields greater attendance • A reminder phone call and poster card increase attendance • Advertisement in the community increase credibility • Culturally sensitive marketing materials are important

23. Future Plans • Continue face to face visits to encourage providers to increase utilization on key measures • Continue to identify diverse, creative locations to hold DSME training • Continue to participate in health fairs, community and church events • Continue awareness campaign of initiative via various media outlets

24. Final Recruitment Targets • 181 participating practices • 80% attainment is needed • 1,839 African-American and Hispanic Medicare beneficiaries trained • 70% attainment is needed

25. Thank You “Living Well with Diabetes” Your Body. Your Health. Your Life. For More Information, call 888.313.9355 This material was prepared by GMCF, the Medicare Quality Improvement Organization for Georgia, under contract with the Centers for Medicare & Medicaid Services (CMS), an agency of the U.S. Department of Health and Human Services. The contents presented do not necessarily reflect CMS policy. Publication No. 9SOW-GA-DSP-09-31